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Do-it-yourself menu management and pricing

Author

Listed:
  • Hao Bin Jack Lai

    (Universiti Putra Malaysia)

  • Shahrim Karim

    (Universiti Putra Malaysia)

Abstract

The restaurant menu requires constant re-evaluation to achieve a balance of profitability and customer satisfaction. A constructive research approach was taken to identify the challenges and practical requirements of small and micro restaurant practitioners to facilitate menu analysis and revenue management implementation within their establishments. The developed framework does not require any collection of data and guidance, and hence can be easily implemented for businesses of any circumstance. Through observing implementation of the developed framework in small and micro restaurant outlets, this framework was found to be efficient for menu planning, strategizing and expansion, but inappropriate for day-to-day operational usage.

Suggested Citation

  • Hao Bin Jack Lai & Shahrim Karim, 2023. "Do-it-yourself menu management and pricing," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 22(6), pages 431-445, December.
    • Handle: RePEc:pal:jorapm:v:22:y:2023:i:6:d:10.1057_s41272-023-00419-9
    DOI: 10.1057/s41272-023-00419-9
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    References listed on IDEAS

    as
    1. Hao Bin Jack Lai & Shahrim Karim & Steven E. Krauss & Farah Adibah Che Ishak, 2020. "A review of approaches to manage menu profitability," International Journal of Revenue Management, Inderscience Enterprises Ltd, vol. 11(3), pages 151-171.
    2. Eva Labro & Tero-Seppo Tuomela, 2003. "On bringing more action into management accounting research: process considerations based on two constructive case studies," European Accounting Review, Taylor & Francis Journals, vol. 12(3), pages 409-442.
    3. Kate Varini & Cathy Burgess, 2010. "Maximising profits: Do revenue managers have the skills?," International Journal of Revenue Management, Inderscience Enterprises Ltd, vol. 4(2), pages 163-178.
    4. Mohit Tyagi & Nomesh B. Bolia, 2022. "Approaches for restaurant revenue management," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(1), pages 17-35, February.
    5. Charmaz, Kathy, 1990. "'Discovering' chronic illness: Using grounded theory," Social Science & Medicine, Elsevier, vol. 30(11), pages 1161-1172, January.
    6. Hao Bin Jack Lai & Shahrim Karim & Steven E. Krauss & Farah A. C. Ishak, 2019. "Can restaurant revenue management work with menu analysis?," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 18(3), pages 204-212, June.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Ian Yeoman, 2023. "Diversification of revenue management and pricing," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 22(6), pages 429-430, December.

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