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Coping with RM challenges in hospitality education

Author

Listed:
  • Tevfik Demirciftci

    (Ozyegin University)

  • Gurel Cetin

    (Istanbul University)

  • Anil Bilgihan

    (Florida Atlantic University)

Abstract

The success of the hospitality industry and development of RM as a profession depends on the quality of new candidates. However, formal hospitality and business education and training programs concerning pricing and RM are far from providing the maximum level of competency for an extensive RM career development. Therefore, the goal of this study is to determine the challenges of RM and to address the gaps in hospitality and tourism education. Further aims of the current research include suggesting some enhancements to RM curriculum. To answer research questions, an online survey was sent to 423 HSMAI members that are listed as revenue staff. A total of 34 RM challenges were identified. The most important RM challenges were (1) finding qualified revenue staff, (2) economic instability, (3) owner pressure on budget and prices, (4) unstable demand, and (5) competition. Formal RM education in tourism and hospitality might be improved under the light of the findings suggested in this study.

Suggested Citation

  • Tevfik Demirciftci & Gurel Cetin & Anil Bilgihan, 2017. "Coping with RM challenges in hospitality education," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 16(5), pages 499-512, October.
    • Handle: RePEc:pal:jorapm:v:16:y:2017:i:5:d:10.1057_s41272-017-0086-0
    DOI: 10.1057/s41272-017-0086-0
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    References listed on IDEAS

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    1. Dutta, Shantanu & Bergen, Mark & Levy, Daniel & Ritson, Mark & Zbaracki, Mark, 2002. "Pricing as a Strategic Capability," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 43(3 (April ), pages 61-66.
    2. Fevzi Okumus, 2004. "Implementation of yield management practices in service organisations: empirical findings from a major hotel group," The Service Industries Journal, Taylor & Francis Journals, vol. 24(6), pages 65-89, November.
    3. Chris K. Anderson & Sherri Kimes & Bill Carroll, 2009. "Teaching Revenue Management at the Cornell University School of Hotel Administration," INFORMS Transactions on Education, INFORMS, vol. 9(3), pages 109-116, May.
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    Cited by:

    1. Akın AKPUR & Burhanettin ZENGIN, 2019. "The Concept of Low-Cost Airline Transportation: Definition and Meaning," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 5(1), pages 73-91, June.
    2. Carmen Cox, 2018. "A simulation approach to hotel revenue management training," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 17(5), pages 356-364, October.
    3. Ziad Alrawadieh & Zaid Alrawadieh & Gurel Cetin, 2021. "Digital transformation and revenue management: Evidence from the hotel industry," Tourism Economics, , vol. 27(2), pages 328-345, March.

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