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Yield Applied to Destination Management: An Inefficient Analogy?

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  • Noel Scott
  • Noreen Breakey

Abstract

This paper reports on a research project that examines the use of yield as a performance indicator for destination management. It reviews the history, definitions and use of yield and yield management in hospitality and transport businesses and then examines how these ideas have been transferred to the literature of tourism destinations. A series of recommendations on usage of the term ‘yield’ are provided.

Suggested Citation

  • Noel Scott & Noreen Breakey, 2007. "Yield Applied to Destination Management: An Inefficient Analogy?," Tourism Economics, , vol. 13(3), pages 441-452, September.
    • Handle: RePEc:sae:toueco:v:13:y:2007:i:3:p:441-452
    DOI: 10.5367/000000007781497755
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    References listed on IDEAS

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    1. Fevzi Okumus, 2004. "Implementation of yield management practices in service organisations: empirical findings from a major hotel group," The Service Industries Journal, Taylor & Francis Journals, vol. 24(6), pages 65-89, November.
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    Cited by:

    1. Stephen Pratt, 2012. "Tourism Yield of Different Market Segments: A Case Study of Hawaii," Tourism Economics, , vol. 18(2), pages 373-391, April.
    2. Ferreira, Kevin D. & Wu, Desheng Dash, 2011. "An integrated product planning model for pricing and bundle selection using Markov decision processes and data envelope analysis," International Journal of Production Economics, Elsevier, vol. 134(1), pages 95-107, November.

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