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Pricing Strategies in the Revenue Management System of Hotel Enterprises

Author

Listed:
  • Melnyk Iryna
  • Barna Marta

    (Department of Tourism and Hotel&Restaurant Business, Lviv University of Trade and Economics, Ukraine)

Abstract

Subject and purpose of work: Substantiation of the principles of formation of the pricing policy of hotel enterprises while considering the segmentation of the client base, existing patterns and pricing strategies according to revenue management system.

Suggested Citation

  • Melnyk Iryna & Barna Marta, 2022. "Pricing Strategies in the Revenue Management System of Hotel Enterprises," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 15(3), pages 384-397, September.
    • Handle: RePEc:vrs:ecoreg:v:15:y:2022:i:3:p:384-397:n:10
    DOI: 10.2478/ers-2022-0026
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    References listed on IDEAS

    as
    1. Fevzi Okumus, 2004. "Implementation of yield management practices in service organisations: empirical findings from a major hotel group," The Service Industries Journal, Taylor & Francis Journals, vol. 24(6), pages 65-89, November.
    2. Miguel Angel Ropero, 2011. "Dynamic Pricing Policies of Hotel Establishments in an Online Travel Agency," Tourism Economics, , vol. 17(5), pages 1087-1102, October.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    revenue management; hotel enterprise; hotel industry; pricing strategy;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M29 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Other
    • M40 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - General

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