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What merits greater scholarly attention in international business?

Author

Listed:
  • Birgitte Grøgaard

    (BI Norwegian Business School)

  • Michael A. Sartor

    (Queen’s University)

  • Linda Rademaker

    (BI Norwegian Business School)

Abstract

Scholarly efforts to propose future directions for international business (IB) research have generated a timely and extensive inventory of potentially interesting areas of research. We supplement this line of inquiry by suggesting that an additional layer of scrutiny could be beneficial when advocating in favor of giving more attention to particular research realms. Specifically, we advance several guiding principles that will help IB scholars assess which research areas merit greater scholarly attention, based on their potential importance and impact. We distinguish between (1) research in new or underdeveloped research domains, where salience, urgency, and actionability are critical elements, and (2) new research in relatively well-established domains, where scholars may contribute to changing the theoretical conversations taking place in IB.

Suggested Citation

  • Birgitte Grøgaard & Michael A. Sartor & Linda Rademaker, 2022. "What merits greater scholarly attention in international business?," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(7), pages 1508-1518, September.
    • Handle: RePEc:pal:jintbs:v:53:y:2022:i:7:d:10.1057_s41267-022-00539-1
    DOI: 10.1057/s41267-022-00539-1
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