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Responsabilidad social de las empresas agrícolas y agroindustriales aguacateras de Uruapan, Michoacán, y sus implicaciones en la competitividad


  • Villafán Vidales Katia Beatriz

    () (Universidad Michoacana de San Nicolás de Hidalgo)

  • Ayala Ortiz Dante Ariel

    () (Universidad Michoacana de San Nicolás de Hidalgo)


In Michoacán farming and agribusiness are great economic and social activities. Uruapan is the main avocado producer municipality in the state and avocado industry is the basis for the economy of this municipality. Despite the economic benefits, avocado industry has also caused damage, mainly in the environmental aspect. This research focuses on Corporate Social Responsibility (CSR) as a way to contribute to solve this problem. The aim of this paper is to determine the CSR level of avocado companies from Uruapan. In order to know this level, a CSR index was built based on the Cemefi model and the analytic hierarchy process (AHP). Twelve avocado companies were interviewed and evaluated during july and december 2010. As results we find a CSR level of 51.58%, which is translated as a medium level. We also find a high quality of life level (63.22%), a medium business ethics level (47.85%), a low involvement with the community level (22.95%) and also a low environmental level (24.15%). It has also been identified, from each variable, the main issues that generate competitiveness or that inhibit it. Finally, we give some recommendations in order to develop a CSR strategy to be applied in the sector.

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  • Villafán Vidales Katia Beatriz & Ayala Ortiz Dante Ariel, 2014. "Responsabilidad social de las empresas agrícolas y agroindustriales aguacateras de Uruapan, Michoacán, y sus implicaciones en la competitividad," Contaduría y Administración, Accounting and Management, vol. 59(4), pages 223-251, octubre-d.
  • Handle: RePEc:nax:conyad:v:59:y:2014:i:4:p:223-251

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    References listed on IDEAS

    1. Abagail McWilliams & Donald S. Siegel & Patrick M. Wright, 2006. "Corporate Social Responsibility: Strategic Implications," Journal of Management Studies, Wiley Blackwell, vol. 43(1), pages 1-18, January.
    2. Matthew Brine & Rebecca Brown & Greg Hackett, 2007. "Corporate social responsibility and financial performance in the Australian context," Economic Roundup, The Treasury, Australian Government, issue 2, pages 47-58, June.
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    More about this item


    AHP; competitiveness; Michoacán; CSR; avocado sector; Uruapan;


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