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Factors Influencing the Choice of Marketing Outlets among Small-Scale Pineapple Farmers in Kericho County, Kenya

Author

Listed:
  • Sigei K. Geoffrey

    (Egerton University)

  • Bett, K. Hillary

    (Egerton University)

  • Kiprop, K. Jonah

    (Egerton University)

  • Odipo, O. Timothy

    (Egerton University)

Abstract

Markets act as pivotal point in the agricultural transformation process. Access to market plays crucial role in exploiting the marketing opportunities for the pineapple farmers. In the study area, the strategies to unlock the market access among pineapple farmers are wanting and these have resulted to limited marketing outlets. This study therefore seeks to determine the factors influencing the choice of pineapple marketing outlets in Bureti district. The cross-sectional data were collected from a sample of 100 small-scale pineapple farmers. Data was analyzed using descriptive and Multinomial Logit model. The results showed that gender, group marketing, pineapple produce, price information, marketing under contract and vehicle ownership significantly influenced the choice of pineapple marketing outlets. The study has potential policy implication of improving the pineapple marketing performance and the welfare of the farmer.

Suggested Citation

  • Sigei K. Geoffrey & Bett, K. Hillary & Kiprop, K. Jonah & Odipo, O. Timothy, 2015. "Factors Influencing the Choice of Marketing Outlets among Small-Scale Pineapple Farmers in Kericho County, Kenya," International Journal of Regional Development, Macrothink Institute, vol. 2(2), pages 1-11, December.
    • Handle: RePEc:mth:ijrd88:v:2:y:2015:i:2:p:1-11
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    References listed on IDEAS

    as
    1. Escobal, Javier A. & Cavero, Denice, 2012. "Transaction Costs, Institutional Arrangements and Inequality Outcomes: Potato Marketing by Small Producers in Rural Peru," World Development, Elsevier, vol. 40(2), pages 329-341.
    2. Reardon, Thomas & Timmer, C. Peter, 2007. "Transformation of Markets for Agricultural Output in Developing Countries Since 1950: How Has Thinking Changed?," Handbook of Agricultural Economics, in: Robert Evenson & Prabhu Pingali (ed.), Handbook of Agricultural Economics, edition 1, volume 3, chapter 55, pages 2807-2855, Elsevier.
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