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Responsabilidad Social Corporativa como la clave para las empresas exitosas

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  • Andrea Tolentino Herrera

    (Universidad Popular Autónoma del Estado de Puebla)

  • José Gerardo De la Vega Meneses

    (Universidad Popular Autónoma del Estado de Puebla)

Abstract

El objetivo de esta investigación documental, no experimental y descriptiva, es abordar el concepto de Responsabilidad Social Corporativa desde diferentes puntos de vista, analizar el impacto que tiene en las empresas en la actualidad a través de un análisis a los distintivos que otorga el país y mostrar el valor estratégico y la importancia que tiene implementar en las empresas este nuevo modelo de dirección hoy en día. El análisis se centra en el caso de México a partir de una muestra significativa de empresas que cotizan en la Bolsa Mexicana de Valores, resaltando el caso de Grupo Bimbo como un referente en el desarrollo de actividades que fomentan los Objetivos de Desarrollo Sostenible.

Suggested Citation

  • Andrea Tolentino Herrera & José Gerardo De la Vega Meneses, 2020. "Responsabilidad Social Corporativa como la clave para las empresas exitosas," Revista de Investigación en Ciencias Contables y Administrativas, Universidad Michoacana de San Nicolás de Hidalgo, Facultad de Contaduría y Ciencias Administrativas, vol. 6(1), pages 116-129, December.
    • Handle: RePEc:msn:rijrnl:v:6:y:2020:i:1:p:116-129
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