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Breakthrough Positioning Strategy: Usage At The Enterprise Level Russian Pharmaceutical Cluster

Author

Listed:
  • Pashkus V.Y.

    (St. Petersburg State University)

  • Pashkus N. A.

    (St. Petersburg State University)

Abstract

The article deals with the development of pharmaceutical clusters. We study the development of the Russian pharmaceutical market, highlighted areas where there are promising pharmaceutical companies engaged in innovative activities and using modern marketing strategies, including breakthrough positioning strategy. The aim is to develop a tool positioning regional pharmaceutical cluster region-specific manufacturers and features segments of the pharmaceutical market, including: formulations, dietary supplements and biotechnology (cell and gene) products

Suggested Citation

  • Pashkus V.Y. & Pashkus N. A., 2015. "Breakthrough Positioning Strategy: Usage At The Enterprise Level Russian Pharmaceutical Cluster," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, May.
    • Handle: RePEc:mmb:journl:articl_v2_7_15
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    References listed on IDEAS

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    Cited by:

    1. Tatiana S. Krasnikova & Vadim Y. Pashkus, 2016. "Adhocracy As A Promising Form Of Organization In The New Economy: New Opportunities For Public Sector Organizations," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, April.
    2. Krasnikova Tatiana S., 2016. "Analytical Review Of Approaches To Define Of "Cluster" And The Assessment Of The Role Of Clusters In Territorial Development," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, April.

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    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education

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