Promotion Strategies in Online Marketing
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DOI: http://dx.doi.org/10.18662/lumenss.2017.0601.07
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References listed on IDEAS
- Peter J. Danaher & Isaac W. Wilson & Robert A. Davis, 2003. "A Comparison of Online and Offline Consumer Brand Loyalty," Marketing Science, INFORMS, vol. 22(4), pages 461-476, February.
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More about this item
Keywords
promotional; marketing; internet; communication; strategy.;All these keywords.
JEL classification:
- A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate
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