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The Role of Broadcasting in National Collegiate Athletic Association Sports

Author

Listed:
  • Allen R. Sanderson

    (University of Chicago)

  • John J. Siegfried

    (Vanderbilt University
    University of Adelaide)

Abstract

This essay describes important technological changes with regard to broadcasting and the growth of new revenue streams that those changes have created over the last 30 years and their influence on how, when, where and even for whom college sports are played. We discuss college sports broadcasting history, including the advent of cable television and new media technologies, complementary industries such as sponsorships and apparel, and public goods and winner-take-all market considerations as they relate to broadcasting. We examine the impact of these changes on the National Collegiate Athletic Association and its members as they adjust to, and compete for this new money that is on the table. Finally, we speculate about how all of this might play out by 2030.

Suggested Citation

  • Allen R. Sanderson & John J. Siegfried, 2018. "The Role of Broadcasting in National Collegiate Athletic Association Sports," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 52(2), pages 305-321, March.
    • Handle: RePEc:kap:revind:v:52:y:2018:i:2:d:10.1007_s11151-017-9593-9
    DOI: 10.1007/s11151-017-9593-9
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    References listed on IDEAS

    as
    1. Allen R. Sanderson & John J. Siegfried, 2015. "The Case for Paying College Athletes," Journal of Economic Perspectives, American Economic Association, vol. 29(1), pages 115-138, Winter.
    2. Kathleen Carroll & Brad R. Humphreys, 2016. "Opportunistic Behavior in a Cartel Setting," Journal of Sports Economics, , vol. 17(6), pages 601-628, August.
    3. Rosen, Sherwin, 1981. "The Economics of Superstars," American Economic Review, American Economic Association, vol. 71(5), pages 845-858, December.
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    Cited by:

    1. Craig Garthwaite & Jordan Keener & Matthew J. Notowidigdo & Nicole F. Ozminkowski, 2020. "Who Profits From Amateurism? Rent-Sharing in Modern College Sports," NBER Working Papers 27734, National Bureau of Economic Research, Inc.
    2. Craig Garthwaite & Jordan Keener & Matthew Notowidigdo & Nicole Ozminkowski, 2020. "Who Profits from Amateurism? Rent-Sharing in Modern College Sports," Working Papers 2020-117, Becker Friedman Institute for Research In Economics.

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