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easyJet® pricing strategy: Should low-fare airlines offer last-minute deals?

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  • Oded Koenigsberg
  • Eitan Muller
  • Naufel Vilcassim

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  • Oded Koenigsberg & Eitan Muller & Naufel Vilcassim, 2008. "easyJet® pricing strategy: Should low-fare airlines offer last-minute deals?," Quantitative Marketing and Economics (QME), Springer, vol. 6(3), pages 279-297, September.
    • Handle: RePEc:kap:qmktec:v:6:y:2008:i:3:p:279-297
    DOI: 10.1007/s11129-007-9036-2
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    Cited by:

    1. Rachel R. Chen & Esther Gal-Or & Paolo Roma, 2014. "Opaque Distribution Channels for Competing Service Providers: Posted Price vs. Name-Your-Own-Price Mechanisms," Operations Research, INFORMS, vol. 62(4), pages 733-750, August.
    2. Morlotti, Chiara & Redondi, Renato, 2023. "The impact of COVID-19 on airlines’ price curves," Journal of Air Transport Management, Elsevier, vol. 107(C).
    3. Qian Liu & Garrett J. van Ryzin, 2008. "Strategic Capacity Rationing to Induce Early Purchases," Management Science, INFORMS, vol. 54(6), pages 1115-1131, June.
    4. Gaggero, Alberto A. & Luttmann, Alexander, 2023. "The determinants of hidden-city ticketing: Competition, hub-and-spoke networks, and advance-purchase requirements," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 173(C).
    5. Sato, Kimitoshi, 2019. "Price Trends and Dynamic Pricing in Perishable Product Market Consisting of Superior and Inferior Firms," European Journal of Operational Research, Elsevier, vol. 274(1), pages 214-226.
    6. Morlotti, Chiara & Mantin, Benny & Malighetti, Paolo & Redondi, Renato, 2024. "Price volatility of revenue managed goods: Implications for demand and price elasticity," European Journal of Operational Research, Elsevier, vol. 312(3), pages 1039-1058.
    7. Gerardo Berbeglia & Gautam Rayaprolu & Adrian Vetta, 2019. "Pricing policies for selling indivisible storable goods to strategic consumers," Annals of Operations Research, Springer, vol. 274(1), pages 131-154, March.
    8. Malighetti, Paolo & Paleari, Stefano & Redondi, Renato, 2010. "Has Ryanair's pricing strategy changed over time? An empirical analysis of its 2006–2007 flights," Tourism Management, Elsevier, vol. 31(1), pages 36-44.
    9. Martin Spann & Robert Zeithammer & Gerald Häubl, 2010. "Optimal Reverse-Pricing Mechanisms," Marketing Science, INFORMS, vol. 29(6), pages 1058-1070, 11-12.
    10. Cattaneo, Mattia & Malighetti, Paolo & Morlotti, Chiara & Redondi, Renato, 2016. "Quantity price discrimination in the air transport industry: The easyJet case," Journal of Air Transport Management, Elsevier, vol. 54(C), pages 1-8.
    11. Malighetti, Paolo & Redondi, Renato & Salanti, Andrea, 2014. "Competitive vs. monopolistic routes: Are fares so different?," Research in Transportation Economics, Elsevier, vol. 45(C), pages 3-8.
    12. Mantin, Benny & Rubin, Eran, 2018. "Price volatility and market performance measures: The case of revenue managed goods," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 120(C), pages 35-50.
    13. Syed Asif Raza & Rafi Ashrafi & Ali Akgunduz, 2020. "A bibliometric analysis of revenue management in airline industry," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 19(6), pages 436-465, December.
    14. Kinshuk Jerath & Serguei Netessine & Senthil K. Veeraraghavan, 2010. "Revenue Management with Strategic Customers: Last-Minute Selling and Opaque Selling," Management Science, INFORMS, vol. 56(3), pages 430-448, March.
    15. Yu, Yugang & Liu, Jie & Han, Xiaoya & Chen, Can, 2017. "Optimal decisions for sellers considering valuation bias and strategic consumer reactions," European Journal of Operational Research, Elsevier, vol. 259(2), pages 599-613.
    16. Mantin, Benny & Koo, Bonwoo, 2009. "Dynamic price dispersion in airline markets," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 45(6), pages 1020-1029, November.
    17. Alderighi, Marco & Gaggero, Alberto A. & Piga, Claudio A., 2022. "Hidden prices with fixed inventory: Evidence from the airline industry," Transportation Research Part B: Methodological, Elsevier, vol. 157(C), pages 42-61.
    18. Xuanming Su, 2009. "Consumer Returns Policies and Supply Chain Performance," Manufacturing & Service Operations Management, INFORMS, vol. 11(4), pages 595-612, March.
    19. Manuela Rozalia Gabor & Mihaela Kardos & Flavia Dana Oltean, 2022. "Yield Management—A Sustainable Tool for Airline E-Commerce: Dynamic Comparative Analysis of E-Ticket Prices for Romanian Full-Service Airline vs. Low-Cost Carriers," Sustainability, MDPI, vol. 14(22), pages 1-19, November.
    20. Cirillo, Cinzia & Bastin, Fabian & Hetrakul, Pratt, 2018. "Dynamic discrete choice model for railway ticket cancellation and exchange decisions," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 110(C), pages 137-146.
    21. David Post & Martin Spann, 2012. "Improving Airline Revenues with Variable Opaque Products: “Blind Booking” at Germanwings," Interfaces, INFORMS, vol. 42(4), pages 329-338, August.
    22. Miriam Scaglione & Coin Johnson & Pascale Favre, 2019. "As time goes by: last minute momentum booking and the planned vacation process," Information Technology & Tourism, Springer, vol. 21(1), pages 9-22, March.

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    More about this item

    Keywords

    Airline pricing; Nonlinear pricing; Revenue management; Last minute deal; Dynamic pricing; D4; D9; L11; L12; L13; M3;
    All these keywords.

    JEL classification:

    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • D9 - Microeconomics - - Micro-Based Behavioral Economics
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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