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easyJet® pricing strategy: Should low-fare airlines offer last-minute deals?

Author

Listed:
  • Oded Koenigsberg

    ()

  • Eitan Muller

    ()

  • Naufel Vilcassim

    ()

Abstract

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Suggested Citation

  • Oded Koenigsberg & Eitan Muller & Naufel Vilcassim, 2008. "easyJet® pricing strategy: Should low-fare airlines offer last-minute deals?," Quantitative Marketing and Economics (QME), Springer, vol. 6(3), pages 279-297, September.
  • Handle: RePEc:kap:qmktec:v:6:y:2008:i:3:p:279-297
    DOI: 10.1007/s11129-007-9036-2
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    References listed on IDEAS

    as
    1. Youyi Feng & Guillermo Gallego, 1995. "Optimal Starting Times for End-of-Season Sales and Optimal Stopping Times for Promotional Fares," Management Science, INFORMS, vol. 41(8), pages 1371-1391, August.
    2. Preyas Desai & Oded Koenigsberg & Devavrat Purohit, 2004. "Strategic Decentralization and Channel Coordination," Quantitative Marketing and Economics (QME), Springer, vol. 2(1), pages 5-22, March.
    3. Guillermo Gallego & Garrett van Ryzin, 1994. "Optimal Dynamic Pricing of Inventories with Stochastic Demand over Finite Horizons," Management Science, INFORMS, vol. 40(8), pages 999-1020, August.
    4. Morrison, Steven A & Winston, Clifford, 1990. "The Dynamics of Airline Pricing and Competition," American Economic Review, American Economic Association, vol. 80(2), pages 389-393, May.
    5. James D. Dana & Jr., 1998. "Advance-Purchase Discounts and Price Discrimination in Competitive Markets," Journal of Political Economy, University of Chicago Press, vol. 106(2), pages 395-422, April.
    6. Wedel, M, et al, 1993. "A Latent Class Poisson Regression Model for Heterogeneous Count Data," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 8(4), pages 397-411, Oct.-Dec..
    7. Weatherford, LR & Pfeifer, PE, 1994. "The economic value of using advance booking of orders," Omega, Elsevier, vol. 22(1), pages 105-111, January.
    8. Carpenter, Gregory S. & Hanssens, Dominique M., 1994. "Market expansion, cannibalization, and international airline pricing strategy," International Journal of Forecasting, Elsevier, vol. 10(2), pages 313-326, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
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    Cited by:

    1. Xuanming Su, 2009. "Consumer Returns Policies and Supply Chain Performance," Manufacturing & Service Operations Management, INFORMS, vol. 11(4), pages 595-612, March.
    2. repec:eee:touman:v:31:y:2010:i:1:p:36-44 is not listed on IDEAS
    3. repec:eee:transe:v:110:y:2018:i:c:p:137-146 is not listed on IDEAS
    4. Cattaneo, Mattia & Malighetti, Paolo & Morlotti, Chiara & Redondi, Renato, 2016. "Quantity price discrimination in the air transport industry: The easyJet case," Journal of Air Transport Management, Elsevier, vol. 54(C), pages 1-8.
    5. Malighetti, Paolo & Redondi, Renato & Salanti, Andrea, 2014. "Competitive vs. monopolistic routes: Are fares so different?," Research in Transportation Economics, Elsevier, vol. 45(C), pages 3-8.
    6. Kinshuk Jerath & Serguei Netessine & Senthil K. Veeraraghavan, 2010. "Revenue Management with Strategic Customers: Last-Minute Selling and Opaque Selling," Management Science, INFORMS, vol. 56(3), pages 430-448, March.
    7. Yu, Yugang & Liu, Jie & Han, Xiaoya & Chen, Can, 2017. "Optimal decisions for sellers considering valuation bias and strategic consumer reactions," European Journal of Operational Research, Elsevier, vol. 259(2), pages 599-613.
    8. Mantin, Benny & Koo, Bonwoo, 2009. "Dynamic price dispersion in airline markets," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 45(6), pages 1020-1029, November.

    More about this item

    Keywords

    Airline pricing; Nonlinear pricing; Revenue management; Last minute deal; Dynamic pricing; D4; D9; L11; L12; L13; M3;

    JEL classification:

    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • D9 - Microeconomics - - Micro-Based Behavioral Economics
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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