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Dynamic pricing of multiple home delivery options

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  • Asdemir, Kursad
  • Jacob, Varghese S.
  • Krishnan, Ramayya

Abstract

Online grocers accept delivery bookings and have to deliver groceries to consumers' residences. Grocery stores operate on very thin margins. Therefore, a critical question that an online grocery store needs to address is the cost of home delivery operations. In this paper, we develop a Markov decision process-based pricing model that recognizes the need to balance utilization of delivery capacity by the grocer and the need to have the goods delivered at the most convenient time for the customer. The model dynamically adjusts delivery prices as customers arrive and make choices. The optimal prices have the following properties. First, the optimal prices are such that the online grocer gains the same expected payoff in the remaining booking horizon, regardless of the delivery option independently chosen by a consumer. Second, with unit order sizes, delivery prices can increase due to dynamic substitution effects as there is less time left in the booking horizon.

Suggested Citation

  • Asdemir, Kursad & Jacob, Varghese S. & Krishnan, Ramayya, 2009. "Dynamic pricing of multiple home delivery options," European Journal of Operational Research, Elsevier, vol. 196(1), pages 246-257, July.
    • Handle: RePEc:eee:ejores:v:196:y:2009:i:1:p:246-257
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    References listed on IDEAS

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    2. Waßmuth, Katrin & Köhler, Charlotte & Agatz, Niels & Fleischmann, Moritz, 2023. "Demand management for attended home delivery—A literature review," European Journal of Operational Research, Elsevier, vol. 311(3), pages 801-815.
    3. Yiting Xing & Ling Li & Zhuming Bi & Marzena Wilamowska‐Korsak & Li Zhang, 2013. "Operations Research (OR) in Service Industries: A Comprehensive Review," Systems Research and Behavioral Science, Wiley Blackwell, vol. 30(3), pages 300-353, May.
    4. Magdalena A. K. Lang & Catherine Cleophas & Jan Fabian Ehmke, 2021. "Anticipative Dynamic Slotting for Attended Home Deliveries," SN Operations Research Forum, Springer, vol. 2(4), pages 1-39, December.
    5. Köhler, Charlotte & Ehmke, Jan Fabian & Campbell, Ann Melissa, 2020. "Flexible time window management for attended home deliveries," Omega, Elsevier, vol. 91(C).
    6. Xiaolong Guo & Ben Li & Yan Liu & Liang Liang, 2017. "Eliminating the Inconvenience of Carrying: Optimal Pricing of Delivery Service for Retailers," Service Science, INFORMS, vol. 9(3), pages 181-191, September.
    7. Koch, Sebastian & Klein, Robert, 2020. "Route-based approximate dynamic programming for dynamic pricing in attended home delivery," European Journal of Operational Research, Elsevier, vol. 287(2), pages 633-652.
    8. Xu, Haoxuan & Gong, Yeming (Yale) & Chu, Chengbin & Zhang, Jinlong, 2017. "Dynamic lot-sizing models for retailers with online channels," International Journal of Production Economics, Elsevier, vol. 183(PA), pages 171-184.
    9. Avraham, Edison & Raviv, Tal, 2021. "The steady-state mobile personnel booking problem," Transportation Research Part B: Methodological, Elsevier, vol. 154(C), pages 266-288.
    10. Zhang, Yuankai & Sun, Lijun & Hu, Xiangpei & Zhao, Chen, 2019. "Order consolidation for the last-mile split delivery in online retailing," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 122(C), pages 309-327.
    11. Jin, Ming & Li, Gang & Cheng, T.C.E., 2018. "Buy online and pick up in-store: Design of the service area," European Journal of Operational Research, Elsevier, vol. 268(2), pages 613-623.
    12. Lagorio, Alexandra & Pinto, Roberto, 2021. "Food and grocery retail logistics issues: A systematic literature review," Research in Transportation Economics, Elsevier, vol. 87(C).
    13. Lebedev, Denis & Goulart, Paul & Margellos, Kostas, 2021. "A dynamic programming framework for optimal delivery time slot pricing," European Journal of Operational Research, Elsevier, vol. 292(2), pages 456-468.
    14. Robert Klein & Michael Neugebauer & Dimitri Ratkovitch & Claudius Steinhardt, 2019. "Differentiated Time Slot Pricing Under Routing Considerations in Attended Home Delivery," Service Science, INFORMS, vol. 53(1), pages 236-255, February.
    15. Marlin W. Ulmer, 2020. "Dynamic Pricing and Routing for Same-Day Delivery," Transportation Science, INFORMS, vol. 54(4), pages 1016-1033, July.
    16. Klein, Vienna & Steinhardt, Claudius, 2023. "Dynamic demand management and online tour planning for same-day delivery," European Journal of Operational Research, Elsevier, vol. 307(2), pages 860-886.
    17. Klein, Robert & Koch, Sebastian & Steinhardt, Claudius & Strauss, Arne K., 2020. "A review of revenue management: Recent generalizations and advances in industry applications," European Journal of Operational Research, Elsevier, vol. 284(2), pages 397-412.
    18. Strauss, Arne & Gülpınar, Nalan & Zheng, Yijun, 2021. "Dynamic pricing of flexible time slots for attended home delivery," European Journal of Operational Research, Elsevier, vol. 294(3), pages 1022-1041.
    19. Lang, Magdalena A.K. & Cleophas, Catherine & Ehmke, Jan Fabian, 2021. "Multi-criteria decision making in dynamic slotting for attended home deliveries," Omega, Elsevier, vol. 102(C).
    20. Fleckenstein, David & Klein, Robert & Steinhardt, Claudius, 2023. "Recent advances in integrating demand management and vehicle routing: A methodological review," European Journal of Operational Research, Elsevier, vol. 306(2), pages 499-518.
    21. Abdollahi, Mohammad & Yang, Xinan & Nasri, Moncef Ilies & Fairbank, Michael, 2023. "Demand management in time-slotted last-mile delivery via dynamic routing with forecast orders," European Journal of Operational Research, Elsevier, vol. 309(2), pages 704-718.
    22. Yang, Xinan & Strauss, Arne K., 2017. "An approximate dynamic programming approach to attended home delivery management," European Journal of Operational Research, Elsevier, vol. 263(3), pages 935-945.

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