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Nonverbal cues-based first impressions: Impression formation through exposure to static images

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  • Rebecca Walker Naylor

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  • Rebecca Walker Naylor, 2007. "Nonverbal cues-based first impressions: Impression formation through exposure to static images," Marketing Letters, Springer, vol. 18(3), pages 165-179, September.
    • Handle: RePEc:kap:mktlet:v:18:y:2007:i:3:p:165-179
    DOI: 10.1007/s11002-007-9010-5
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    References listed on IDEAS

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    1. Hoch, Stephen J & Ha, Young-Won, 1986. "Consumer Learning: Advertising and the Ambiguity of Product Experience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(2), pages 221-233, September.
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    Cited by:

    1. McCullough, Heath & Padgett, Daniel & Han, Sumin & Lee, Kang & Martin, David S. & Bourdeau, Brian L., 2024. "First impressions vs. The Peak-End Rule: Episodic evaluations in a service experience and the moderating effect of retrospective delay," Journal of Business Research, Elsevier, vol. 185(C).
    2. Elison Ai Ching Lim & Yih Hwai Lee & Maw-Der Foo, 2017. "Frontline employees’ nonverbal cues in service encounters: a double-edged sword," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 657-676, September.
    3. Teodora ROMAN & Adriana MANOLICA & Marian BALAN, 2020. "Proxemics Of The Buyer-Seller Relationship," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(1), pages 984-993, November.
    4. Zhang, Yun & Li, Xia & Liu, Rongqin & Shuai, Qinghong & Huang, Caiyan, 2025. "How facial cues of streamers drive purchase intention in live streaming commerce: Based on a lens model," Journal of Business Research, Elsevier, vol. 190(C).
    5. Lasarov, Wassili & Orth, Ulrich R. & Wirtz, Jochen & Holm, Mirjam, 2023. "Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion," Journal of Business Research, Elsevier, vol. 168(C).
    6. Brack, Anna Dorothea & Benkenstein, Martin, 2012. "The effects of overall similarity regarding the customer-to-customer-relationship in a service context," Journal of Retailing and Consumer Services, Elsevier, vol. 19(5), pages 501-509.

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