The Impact of Public Scrutiny on Corporate Philanthropy
This paper proposes that a corporationâ€™s vulnerability to public scrutiny drives its corporate giving. The hypothesis that companies donate for strategic motives is tested against the alternative that they do so for altruistic reasons. Court cases and news articles were selected as proxies for public scrutiny. Macroeconomic variables were used to gauge the level of public charitable need and test for altruism. Through examining the philanthropic behavior of 40 Fortune 500 companies over 7Â years, this paper finds that companies are strategic and altruistic in their giving. Copyright Springer 2006
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Volume (Year): 69 (2006)
Issue (Month): 3 (December)
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References listed on IDEAS
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- Duncan, Brian, 2004. "A theory of impact philanthropy," Journal of Public Economics, Elsevier, vol. 88(9-10), pages 2159-2180, August.
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- Stephen Brammer & Andrew Millington, 2004. "The Development of Corporate Charitable Contributions in the UK: A Stakeholder Analysis," Journal of Management Studies, Wiley Blackwell, vol. 41(8), pages 1411-1434, December. Full references (including those not matched with items on IDEAS)
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