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Understanding the effects of pharmaceutical promotion: a neural network approach guided by genetic algorithm-partial least squares

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  • Chee Lim

  • Toru Kirikoshi

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  • Chee Lim & Toru Kirikoshi, 2008. "Understanding the effects of pharmaceutical promotion: a neural network approach guided by genetic algorithm-partial least squares," Health Care Management Science, Springer, vol. 11(4), pages 359-372, December.
    • Handle: RePEc:kap:hcarem:v:11:y:2008:i:4:p:359-372
    DOI: 10.1007/s10729-008-9053-z
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    References listed on IDEAS

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    1. Milgrom, Paul & Roberts, John, 1986. "Price and Advertising Signals of Product Quality," Journal of Political Economy, University of Chicago Press, vol. 94(4), pages 796-821, August.
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    Cited by:

    1. Ruiz-Conde, Enar & Wieringa, Jaap E. & Leeflang, Peter S.H., 2014. "Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment," Technological Forecasting and Social Change, Elsevier, vol. 88(C), pages 49-63.
    2. Füsun Gönül & Franklin Carter, 2010. "Impact of e-detailing on the number of new prescriptions," Health Care Management Science, Springer, vol. 13(2), pages 101-111, June.

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