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Impact of e-detailing on the number of new prescriptions

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  • Füsun Gönül

  • Franklin Carter

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  • Füsun Gönül & Franklin Carter, 2010. "Impact of e-detailing on the number of new prescriptions," Health Care Management Science, Springer, vol. 13(2), pages 101-111, June.
    • Handle: RePEc:kap:hcarem:v:13:y:2010:i:2:p:101-111
    DOI: 10.1007/s10729-009-9110-2
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    References listed on IDEAS

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    1. Chee Lim & Toru Kirikoshi, 2008. "Understanding the effects of pharmaceutical promotion: a neural network approach guided by genetic algorithm-partial least squares," Health Care Management Science, Springer, vol. 11(4), pages 359-372, December.
    2. Natalie Mizik & Robert Jacobson, 2004. "Are Physicians ÜEasy MarksÝ? Quantifying the Effects of Detailing and Sampling on New Prescriptions," Management Science, INFORMS, vol. 50(12), pages 1704-1715, December.
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