How time influences franchise contracts: the Spanish case
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- Axel Rodríguez & Vicente Caballer & Natividad Guadalajara, 2011. "Assessing the intangibles transferred in franchise businesses," Service Business, Springer;Pan-Pacific Business Association, vol. 5(1), pages 29-46, March.
More about this item
KeywordsFixed investment; Franchise; Price–cost margin; Optimal contract duration; Spanish sample; k00; k12;
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