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ISO 9001 Implementation Barriers and Misconceptions:An Empirical Study

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  • Sabah M. Al-Najjar
  • Maha K. Jawad

Abstract

Despite the widespread use of ISO 9001 and the many certified organizations in the Arab countries, only five Iraqi organizations were ISO certified at the end of 2008. The purpose of this empirical study is to examine the various barriers and misconceptions that impede ISO 9001 implementation in the service and manufacturing sectors in Iraq. In order to identify these factors a structured survey was conducted using a random sample of 50 directors in service and manufacturing organizations in Baghdad. The analysis of the survey revealed nine important factors that hinder the implementation of the standards; lack of top management commitment heads the list. In addition, ten misconceptions were identified by this study, including the top ranked belief that ISO 9001 uncovers job security. The study suggested the need to formulate a national strategy to meet the emerging ISO requirements which will enable Iraqi organizations to achieve superior quality of goods and services. This study contributes to the body of knowledge in the area of quality management systems with particular interest on Iraq. The findings of this work are limited by the sample surveyed and the geographical limits, however, the findings reached carry many implications for policy- makers in Iraq.

Suggested Citation

  • Sabah M. Al-Najjar & Maha K. Jawad, 2011. "ISO 9001 Implementation Barriers and Misconceptions:An Empirical Study," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 2(3), pages 118-131, August.
    • Handle: RePEc:jfr:ijba11:v:2:y:2011:i:3:p:118-131
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    References listed on IDEAS

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    2. Inaki HERAS-SAIZARBITORIA & German ARANA & Eduardo SAN MIGUEL, 2010. "An Analysis of the Main Drivers for ISO 9001 and other Isomorphic Metastandards," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(4), pages 562-574, October.
    3. Esra Aslanertik & Burcu Ilter Tabak, 2006. "Marketing and Cost Dimensions of ISO 9001 Implementations of Small and Medium Sized Manufacturers: A Case Analysis," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 6(2), pages 47-58.
    4. S.X. Zeng & P. Tian & C.M. Tam, 2007. "Overcoming barriers to sustainable implementation of the ISO 9001 system," Managerial Auditing Journal, Emerald Group Publishing, vol. 22(3), pages 244-254, March.
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