IDEAS home Printed from https://ideas.repec.org/a/jfr/bmr111/v1y2012i4p109-116.html
   My bibliography  Save this article

Consumption Style among Young Adults toward Their Shopping Behavior: An Empirical Study in Pakistan

Author

Listed:
  • Rehan Azam
  • Muhammad Danish
  • Syed Suleman Akbar

Abstract

The purpose of this study was to substantiate the consumption styles of adolescents as customer. The study was executed in Karachi, Pakistan by applying consumption style inventory (CSI) scale. The data covered of 1,048 respondents who are young and educated mostly students, which belong to the different universities in Karachi. The data was collected through structured and self administered questionnaire. To test objective Independent sample t test was used. The results show that young females are more shopping influenced, fashion conscious, recreational, and confused over-choice as compare to males whereas males are more reliance on media, perfectionist, brand conscious, and impulsive as compare to females for their consumption style toward shopping behavior. The research provides understanding about adolescents¡¯ decision making style of consumers in Karachi which would enable organizations to make more appropriate strategies to cater youth consumers market.

Suggested Citation

  • Rehan Azam & Muhammad Danish & Syed Suleman Akbar, 2012. "Consumption Style among Young Adults toward Their Shopping Behavior: An Empirical Study in Pakistan," Business and Management Research, Business and Management Research, Sciedu Press, vol. 1(4), pages 109-116, December.
    • Handle: RePEc:jfr:bmr111:v:1:y:2012:i:4:p:109-116
    as

    Download full text from publisher

    File URL: http://www.sciedupress.com/journal/index.php/bmr/article/download/1934/1084
    Download Restriction: no
    File URL: http://www.sciedupress.com/journal/index.php/bmr/article/view/1934
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Bakewell, Cathy & Mitchell, Vincent-Wayne, 2006. "Male versus female consumer decision making styles," Journal of Business Research, Elsevier, vol. 59(12), pages 1297-1300, November.
    2. Dannie Kjeldgaard & Sren Askegaard, 2006. "The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(2), pages 231-247, July.
    3. Sepe, E. & Glantz, S.A., 2002. "Bar and club tobacco promotions in the alternative press: Targeting young adults," American Journal of Public Health, American Public Health Association, vol. 92(1), pages 75-78.
    4. John, Deborah Roedder, 1999. "Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(3), pages 183-213, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gentina, Elodie & Butori, Raphaëlle & Rose, Gregory M. & Bakir, Aysen, 2014. "How national culture impacts teenage shopping behavior: Comparing French and American consumers," Journal of Business Research, Elsevier, vol. 67(4), pages 464-470.
    2. Palan, Kay M. & Gentina, Elodie & Muratore, Isabelle, 2010. "Adolescent consumption autonomy: A cross-cultural examination," Journal of Business Research, Elsevier, vol. 63(12), pages 1342-1348, December.
    3. Azam, Rehan & Muhammad, Danish & Syed Akbar, Suleman, 2012. "Consumption style among young adults toward their shopping behavior:an empirical study in Pakistan," MPRA Paper 42369, University Library of Munich, Germany.
    4. Ovca, Andrej & Jevšnik, Mojca & Jereb, Gregor & Raspor, Peter, 2016. "Effect of educational intervention on young people, targeting microbiological hazards in domestic kitchens," Food Policy, Elsevier, vol. 61(C), pages 156-162.
    5. Jong Yoon Lee & Jae Hee Park & Jong Woo Jun, 2019. "Brand Webtoon as Sustainable Advertising in Korean Consumers: A Focus on Hierarchical Relationships," Sustainability, MDPI, vol. 11(5), pages 1-10, March.
    6. Tsaur, Sheng-Hshiung & Teng, Hsiu-Yu, 2017. "Exploring tour guiding styles: The perspective of tour leader roles," Tourism Management, Elsevier, vol. 59(C), pages 438-448.
    7. Akhter Ali & N. Ravichandran & D.K. Batra, 2013. "Children’s Choice of Influence Strategies in Family Purchase Decisions and the Impact of Demographics," Vision, , vol. 17(1), pages 27-40, March.
    8. Strong, Carolyn A. & Martin, Brett A.S., 2014. "Effects of perspective taking and entitlement on consumers," Journal of Business Research, Elsevier, vol. 67(9), pages 1817-1823.
    9. Zsótér, Boglárka & Nagy, Péter, 2012. "Our Everyday Emotions and Finances – The role money-related attitudes and materialistic orienta-tion play in developing financial culture," Public Finance Quarterly, Corvinus University of Budapest, vol. 57(3), pages 286-297.
    10. Rusitha Wijekoon & Mohamad Fazli Sabri, 2021. "Determinants That Influence Green Product Purchase Intention and Behavior: A Literature Review and Guiding Framework," Sustainability, MDPI, vol. 13(11), pages 1-40, May.
    11. Sabrina Bruyneel & Laurens Cherchye & Sam Cosaert & Bram De Rock & Siegfried Dewitte, 2020. "Verbal Aptitude Hurts Children’s Economic Decision Making Accuracy," Working Papers ECARES 2020-22, ULB -- Universite Libre de Bruxelles.
    12. Pizzetti, Marta & Chereau, Philippe & Soscia, Isabella & Teng, Fangyuan, 2023. "Attitudes and intentions toward masstige strategies: A cross-cultural study of French and Chinese consumers," Journal of Business Research, Elsevier, vol. 167(C).
    13. Sobol, Kamila & Cleveland, Mark & Laroche, Michel, 2018. "Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers," Journal of Business Research, Elsevier, vol. 82(C), pages 340-353.
    14. Heleen van der Meulen & Rinaldo Kühne & Suzanna J. Opree, 2018. "Validating the Material Values Scale for Children (MVS-c) for Use in Early Childhood," Child Indicators Research, Springer;The International Society of Child Indicators (ISCI), vol. 11(4), pages 1201-1216, August.
    15. Iris Vermeir & Dieneke Sompel, 2014. "Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception, Ad Attitudes, and Purchase Intentions of 8–13-Y," Journal of Consumer Policy, Springer, vol. 37(2), pages 205-233, June.
    16. Williams, Janine & Ashill, Nicholas & Thirkell, Peter, 2016. "How is value perceived by children?," Journal of Business Research, Elsevier, vol. 69(12), pages 5875-5885.
    17. Celhay, Franck & Cheng, Peiyao & Masson, Josselin & Li, Wenhua, 2020. "Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels," International Journal of Research in Marketing, Elsevier, vol. 37(1), pages 108-128.
    18. van Reijmersdal, Eva A. & Rozendaal, Esther & Buijzen, Moniek, 2012. "Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames," Journal of Interactive Marketing, Elsevier, vol. 26(1), pages 33-42.
    19. Zubair, Maria & Khanum, Ayesha & Nasir, Marjan, 2018. "Transfer Of Behavioral Traits From Parents To Children: An Experimental Approach," MPRA Paper 92121, University Library of Munich, Germany.
    20. Maria Palazzo & Agostino Vollero & Alfonso Siano, 2016. "Identifying new segments from a global branding perspective: a three-country study," Journal of Marketing Analytics, Palgrave Macmillan, vol. 4(4), pages 159-171, December.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jfr:bmr111:v:1:y:2012:i:4:p:109-116. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Simon Lee (email available below). General contact details of provider: http://bmr.sciedupress.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.