Application of the “Defender” Consumer Model
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- Cascetta, Ennio & Papola, Andrea, 2009. "Dominance among alternatives in random utility models," Transportation Research Part A: Policy and Practice, Elsevier, vol. 43(2), pages 170-179, February.
- Kostas Axarloglou, 2008. "Product line extensions: causes and effects," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 29(1), pages 9-21.
- Wayne DeSarbo & Donald Lehmann & Gregory Carpenter & Indrajit Sinha, 1996. "A stochastic multidimensional unfolding approach for representing phased decision outcomes," Psychometrika, Springer;The Psychometric Society, vol. 61(3), pages 485-508, September.
- Olivier Toubia & Duncan I. Simester & John R. Hauser & Ely Dahan, 2003.
"Fast Polyhedral Adaptive Conjoint Estimation,"
Marketing Science,
INFORMS, vol. 22(3), pages 273-303.
- Toubia, Olivier & Simester, Duncan & Hauser, John & Dahan, Ely, 2003. "Fast Polyhedral Adaptive Conjoint Estimation," Working papers 4171-01, Massachusetts Institute of Technology (MIT), Sloan School of Management.
- Toubia, Olivier & Simester, Duncan & Hauser, John & Dahan, Ely, 2003. "Fast Polyhedral Adaptive Conjoint Estimation," Working papers 4279-02, Massachusetts Institute of Technology (MIT), Sloan School of Management.
- Wesson, Tom & De Figueiredo, Joao Neiva, 2001. "The importance of focus to market entrants: A study of microbrewery performance," Journal of Business Venturing, Elsevier, vol. 16(4), pages 377-403, July.
- John H. Roberts & Charles J. Nelson & Pamela D. Morrison, 2005. "A Prelaunch Diffusion Model for Evaluating Market Defense Strategies," Marketing Science, INFORMS, vol. 24(1), pages 150-164, August.
- Christian Jaag & Helmut Dietl & Urs Trinkner & Oliver Furst, 2012.
"Defending Mail Markets Against New Entrants: An Application of the Defender Model,"
Chapters,in: Multi-Modal Competition and the Future of Mail, chapter 17
Edward Elgar Publishing.
- Christian Jaag & Helmut Dietl & Urs Trinkner & Oliver Fürst, 2011. "Defending Mail Markets against New Entrants: An Application of the Defender Model," Working Papers 0027, Swiss Economics.
- Barry L. Bayus & William P. Putsis, Jr., 1999. "Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes," Marketing Science, INFORMS, vol. 18(2), pages 137-153.
- Suman Basuroy & Dung Nguyen, 1998. "Multinomial Logit Market Share Models: Equilibrium Characteristics and Strategic Implications," Management Science, INFORMS, vol. 44(10), pages 1396-1408, October.
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Keywords
defensive strategy; preference measurement; consumer response;Statistics
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