Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis
This paper examines demand elasticities using an integrated framework proposed by Hanemann [Hanemann, M. W. 1984. Discrete/continuous models of consumer demand. (3) 541–561], which models the incidence, brand choice, and quantity decisions of a consumer as an outcome of her utility maximization subject to budget constraints. Although the Hanemann framework has been the mainstay of earlier efforts to examine these decisions jointly, empirical researchers who have used the it to study purchase behavior have often found that the quantity elasticities are around -1, regardless of the brand or category. We attempt to uncover the underlying reasons for this finding and propose approaches to get as close to the “true” quantity elasticities as possible. We do this by (i) analytically demonstrating how assumptions on the distribution of the brand-specific econometrician's errors imply certain restrictions that in turn force quantity elasticities to -1, (ii) discussing how these restrictions can be alleviated by considering a suitable specification of unobserved parameter heterogeneity, and (iii) using scanner data to empirically illustrate the impact of the restrictions on quantity elasticities and the relative efficacy of multiple specifications of unobserved heterogeneity in easing those restrictions. We find that the specification of unobserved heterogeneity influences estimates of quantity elasticities and that the mixture normal specification outperforms the alternatives.
Volume (Year): 29 (2010)
Issue (Month): 3 (05-06)
|Contact details of provider:|| Postal: |
Web page: http://www.informs.org/Email:
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:inm:ormksc:v:29:y:2010:i:3:p:422-437. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mirko Janc)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.