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Study on E-Commerce Adoption in SMEs Under the Institutional Perspective: The Case of Saudi Arabia

Author

Listed:
  • Almaaf Bader Ali A

    (Nanjing University of Aeronautics and Astronautics, Nanjing, China)

  • Jian-Jun Miao

    (College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing, China)

  • Quang Dung Tran

    (National University of Civil Engineering, Hanoi, Vietnam)

Abstract

This article investigates and discusses the institutional factors influencing decisions of e-commerce adoption in Saudi small and medium enterprises (SMEs) from the temporal view. This article has been conducted in two phases: a full survey in 2013 and the follow-up targeted interviews in 2016. The analysis results demonstrated that there is a clear difference between initial e-commerce adoption and institutionalization in SMEs in terms of institutional predictors. When e-commerce was at its infant stage, governmental support and well-defined legal and regulations system were instrumental and served as mainly institutional forces to encourage firms to adopt e-commerce. As time went on and e-commerce became more business-driven, these effects become less important, even insignificant; instead of these, perceived market forces and perceived social awareness of e-commerce emerges as critical contributions to push SMEs to engage in e-commerce more sophisticatedly.

Suggested Citation

  • Almaaf Bader Ali A & Jian-Jun Miao & Quang Dung Tran, 2018. "Study on E-Commerce Adoption in SMEs Under the Institutional Perspective: The Case of Saudi Arabia," International Journal of E-Adoption (IJEA), IGI Global Scientific Publishing, vol. 10(1), pages 53-72, January.
    • Handle: RePEc:igg:jea000:v:10:y:2018:i:1:p:53-72
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    References listed on IDEAS

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