Dynamic capabilities: implications for marketing strategy formulation and implementation
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References listed on IDEAS
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More about this item
Keywordsdynamic capabilities; strategic planning; strategic marketing; SOSTAC; situation analysis; objectives strategy tactics action control; marketing strategies; strategy formulation; strategy implementation; superior firm performance; marketing orientation theory; RBV; resource-based view; industrial change; industrial settings; incessant opportunities; habitual opportunities; entrepreneurial opportunities; managerial skills; tactical flexibility; reflective learning; monitoring; business environment.;
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