Importancia De La Medición Del Grado De Orientación Al Mercado En El Sector Cooperativista Como Respuestaal Nuevo Marco Competitivo /
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References listed on IDEAS
- Wood, Van R. & Bhuian, Shahid & Kiecker, Pamela, 2000. "Market Orientation and Organizational Performance in Not-for-Profit Hospitals," Journal of Business Research, Elsevier, vol. 48(3), pages 213-226, June.
- Tse, Alan C. B. & Sin, Leo Y. M. & Yau, Oliver H. M. & Lee, Jenny S. Y. & Chow, Raymond, 2003. "Market orientation and business performance in a Chinese business environment," Journal of Business Research, Elsevier, vol. 56(3), pages 227-239, March.
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KeywordsOrientación al Mercado; Satisfacción; Sector Cooperativista; Rendimientos Empresariales; Validación de Escalas; Market Orientation; Satisfaction; Cooperatives; Business Performance; Validation of Scales;
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