Using DEMATEL to Draw a Sustainable Performance Model in the Ricinus Communis L. Production System, Bahia - Brazil

The search for levels of competitiveness among the players in the supply chain is an indispensable condition for innovation in the production services system. One sector that has experienced this dynamic is the supply of energy raw materials for biofuel production. The aim of this study is to propose a relational model of the criteria for the sustainable performance of Common Ricinus L. producers in the region of Irecê - BA. By identifying a set of criteria, the study enables the analysis of multiple dimensions that represent the production system of Ricinus Communis L. The research methodology implemented in the study is based on structural interpretive modeling as a reference model for sustainable performance in supply chain actors. The method used to analyze the relationships and trends between the selected criteria of the Ricinus Communis L. production system was the DEMATEL method. The data used is the result of interviews conducted with experts on the oilseed production system in the Northeast of Brazil, with questions about the cultivation of Ricinus Communis L. Among the findings of this study is the definition of a relational model of the criteria and theoretical frameworks that represent sustainable performance in the supply of raw materials by Ricinus Communis L. for the generation of biodiesel.