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Effects of Knowledge Management on the Operational Performance of the B&B Industry

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  • Jui-Lung Chen

Abstract

The bed and breakfast (B&B) industry has become a hot tourist and leisure industry in recent years. As consumers pay attention to vacation, there has been increasing competition in the B&B industry. The industry needs to change the traditional management ideas and achieve sustainability through strategic management. Buttressed by the information technology, knowledge management takes the generation, application and consumption of knowledge and information as main resources and features zero consumption, instant sharing and sustainability. With the constant renewal of the information technology and the rapid development of the Internet network, knowledge management has imposed tremendous challenge on the B&B industry and played a key role in the operation of the industry. This study aims to explore the effects of knowledge management on operational performance in the B&B industry. The research results can serve as strategic suggestions and reference for the practitioners of the industry in their operation and management.

Suggested Citation

  • Jui-Lung Chen, 2016. "Effects of Knowledge Management on the Operational Performance of the B&B Industry," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(4), pages 67-76, August.
    • Handle: RePEc:ibn:ijmsjn:v:8:y:2016:i:4:p:67-76
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    References listed on IDEAS

    as
    1. Kate M. Andrews & Brian L. Delahaye, 2000. "Influences On Knowledge processes In Organizational Learning: The Psychosocial Filter," Journal of Management Studies, Wiley Blackwell, vol. 37(6), pages 797-810, September.
    2. Nicholas Bahra, 2001. "Competitive Knowledge Management," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-55461-0, December.
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    More about this item

    Keywords

    B&B industry; knowledge management; operational performance;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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