IDEAS home Printed from https://ideas.repec.org/a/ibn/ijmsjn/v10y2018i2p86-94.html
   My bibliography  Save this article

Is Bottled Water Commodity in Saudi Arabia?

Author

Listed:
  • Abdullah M. Alhidari
  • Soad Abdullah Almeshal

Abstract

The current study addresses an important question: is bottled water a commodity? How consumers in Saudi Arabia categorize bottled water? This study provides insights for marketers to understand the transition between commodity and brand. It also adds to the current literature on price fairness and brand trust by highlighting the impact of product design and e-WOM. Also, brand trust may not act as trigger to purchase intention, but it helps consumers to have higher value of the product. A total of 1079 completed and usable responses were from the total participants. The relationships between the constructs were tested using Structural Equation Modeling (SEM) with Maximum Likelihood (ML) estimate. Next, the theoretical and managerial implications to the results of the study are discussed. This study broadens our understanding of the product transformation from commodity to brand. Moreover, the result helps managers to differentiate the products and enhance brand trust for consumers to positively perceive the product price. The current study adds to the literature by addressing the consumers¡¯ understanding of branding and commodity. Additionally, empirical evidence through this study contributes to the practitioners in the Saudi food market.

Suggested Citation

  • Abdullah M. Alhidari & Soad Abdullah Almeshal, 2018. "Is Bottled Water Commodity in Saudi Arabia?," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(2), pages 86-94, June.
    • Handle: RePEc:ibn:ijmsjn:v:10:y:2018:i:2:p:86-94
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/ijms/article/view/75274/41538
    Download Restriction: no
    File URL: http://www.ccsenet.org/journal/index.php/ijms/article/view/75274
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kahneman, Daniel & Knetsch, Jack L & Thaler, Richard H, 1986. "Fairness and the Assumptions of Economics," The Journal of Business, University of Chicago Press, vol. 59(4), pages 285-300, October.
    2. Park, C Whan & Milberg, Sandra & Lawson, Robert, 1991. "Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 185-193, September.
    3. Bone, Paula Fitzgerald, 1995. "Word-of-mouth effects on short-term and long-term product judgments," Journal of Business Research, Elsevier, vol. 32(3), pages 213-223, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kuo, Andrew & Rice, Dan Hamilton & Fennell, Patrick, 2016. "How fitting! The influence of fence-context fit on price discrimination fairness," Journal of Business Research, Elsevier, vol. 69(8), pages 2634-2640.
    2. Burks, Stephen V. & Carpenter, Jeffrey P. & Verhoogen, Eric, 2003. "Playing both roles in the trust game," Journal of Economic Behavior & Organization, Elsevier, vol. 51(2), pages 195-216, June.
    3. David Rea & Craig Froehle & Suzanne Masterson & Brian Stettler & Gregory Fermann & Arthur Pancioli, 2021. "Unequal but Fair: Incorporating Distributive Justice in Operational Allocation Models," Production and Operations Management, Production and Operations Management Society, vol. 30(7), pages 2304-2320, July.
    4. Kenan Arifoğlu & Christopher S. Tang, 2023. "Luxury brand licensing: Competition and reference group effects," Production and Operations Management, Production and Operations Management Society, vol. 32(10), pages 3227-3245, October.
    5. Emin Karagözoğlu & Elif Tosun, 2022. "Endogenous Game Choice and Giving Behavior in Distribution Games," Games, MDPI, vol. 13(6), pages 1-32, November.
    6. Antonides, Gerrit & Kroft, Maaike, 2005. "Fairness judgments in household decision making," Journal of Economic Psychology, Elsevier, vol. 26(6), pages 902-913, December.
    7. Un-Kon Lee, 2021. "The Effect of Confirmation of Nation Brand Image in International Tourism Advertisement on Travel Intention of Foreign Tourists: The Case of Korean ITA for Chinese Tourists," SAGE Open, , vol. 11(1), pages 21582440209, January.
    8. Nohe, Max, 2024. "Retail disruptions and their impact on suppliers in the grocery sector," Other publications TiSEM 2216cd14-a5de-4a9d-bd0d-5, Tilburg University, School of Economics and Management.
    9. Stefano DellaVigna, 2009. "Psychology and Economics: Evidence from the Field," Journal of Economic Literature, American Economic Association, vol. 47(2), pages 315-372, June.
    10. James C. Cox & Vjollca Sadiraj, 2018. "Incentives," Experimental Economics Center Working Paper Series 2018-01, Experimental Economics Center, Andrew Young School of Policy Studies, Georgia State University.
    11. Inyoung Chae & Andrew T. Stephen & Yakov Bart & Dai Yao, 2017. "Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns," Marketing Science, INFORMS, vol. 36(1), pages 89-104, January.
    12. Nebiyou Tilahun & David Levinson, 2013. "Selfishness and altruism in the distribution of travel time and income," Transportation, Springer, vol. 40(5), pages 1043-1061, September.
    13. Christopher Boyce & Mikolaj Czajkowski & Nick Hanley & Charles Noussair & Michael Townsend & Steve Tucker, 2015. "The effects of emotions on preferences and choices for public goods," Discussion Papers in Environment and Development Economics 2015-08, University of St. Andrews, School of Geography and Sustainable Development.
    14. Bong-Goon Seo & Do-Hyung Park, 2020. "The Effective Type of Information Categorization in Online Curation Service Depending on Psychological Ownership," Sustainability, MDPI, vol. 12(8), pages 1-13, April.
    15. Song, Fei, 2009. "Intergroup trust and reciprocity in strategic interactions: Effects of group decision-making mechanisms," Organizational Behavior and Human Decision Processes, Elsevier, vol. 108(1), pages 164-173, January.
    16. Pamela Jakiela & Edward Miguel & Vera Velde, 2015. "You’ve earned it: estimating the impact of human capital on social preferences," Experimental Economics, Springer;Economic Science Association, vol. 18(3), pages 385-407, September.
    17. Kemp, Simon & Bolle, Friedel, 1999. "Preferences in distributing scarce goods," Journal of Economic Psychology, Elsevier, vol. 20(1), pages 105-120, February.
    18. Byford, Martin C., 2015. "A theoretical foundation for the undercut-proof equilibrium," Journal of Economic Theory, Elsevier, vol. 159(PA), pages 209-220.
    19. Steven Pressman, 2014. "A Tax Reform That Falls Flat," Challenge, Taylor & Francis Journals, vol. 57(4), pages 82-102.
    20. Sezer Ülkü & Chris Hydock & Shiliang Cui, 2022. "Social Queues (Cues): Impact of Others’ Waiting in Line on One’s Service Time," Management Science, INFORMS, vol. 68(11), pages 7958-7976, November.

    More about this item

    Keywords

    product design; e-WOM; brand trust; price fairness; commodity; bottled wate;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ijmsjn:v:10:y:2018:i:2:p:86-94. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.