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Super Responsive Supply Chain: The Case of Spanish Fast Fashion Retailer Inditex-Zara

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Listed:
  • Md Aftab
  • Qin Yuanjian
  • Nadia Kabir
  • Zapan Barua

Abstract

The successful implementation of an integrated supply chain strategy enhances total control over the operations and thus enhances speed and flexibility. The objective of this study is two-fold- first to identify the constituents that mold the fast fashion retailing business model, and second to discuss how global leader of fast fashion retailing Inditex-Zara’s product offering is strongly supported by integration of various supply chain operations. The findings suggest that vertical integration through ownership of various operational stages including product design and development, production operation, logistics and distribution channel; appropriate sourcing strategy to meet product needs; application of process/product modularity practices in product design, material procurement and manufacturing to ensure manufacturing flexibility; flexible logistics capability; and all of these seamlessly integrated and coordinated by a centralized IT infrastructure can significantly raise overall supply chain flexibility and responsiveness. Inditex-Zara’s super-responsive supply chain reduces ‘bullwhip effect’, order-to-delivery lead time to stores, ensures lean inventory and high level of responsiveness to adapt and deliver products to stores with latest fashion trends and customer feedbacks at a rapid speed. Thus Inditex-Zara is able to successfully counter the negative effects of short product life cycles, high product variety, demand uncertainty and thus able to closely match product supply to the stores with market demand. This contributes to lower inventory backlogs; avoid mark-down losses and/or inventory stock out.

Suggested Citation

  • Md Aftab & Qin Yuanjian & Nadia Kabir & Zapan Barua, 2018. "Super Responsive Supply Chain: The Case of Spanish Fast Fashion Retailer Inditex-Zara," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(5), pages 212-212, March.
    • Handle: RePEc:ibn:ijbmjn:v:13:y:2018:i:5:p:212
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    References listed on IDEAS

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    5. Meenu Tewari, 2006. "Adjustment in India's Textile and Apparel Industry: Reworking Historical Legacies in a Post-MFA World," Environment and Planning A, , vol. 38(12), pages 2325-2344, December.
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    Cited by:

    1. Leah Marsh & Sheng Lu, 2024. "Importing Clothing Made from Recycled Textile Materials? A Study of Retailers’ Sourcing Strategies in Five European Countries," Sustainability, MDPI, vol. 16(2), pages 1-15, January.
    2. Osmud Rahman & Dingtao Hu & Benjamin C. M. Fung, 2023. "A Systematic Literature Review of Fashion, Sustainability, and Consumption Using a Mixed Methods Approach," Sustainability, MDPI, vol. 15(16), pages 1-37, August.
    3. López, Tatiana & Riedler, Tim & Köhnen, Heiner & Fütterer, Michael, 2022. "Digital value chain restructuring and labour process transformations in the fast-fashion sector: Evidence from the value chains of Zara & H&M," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 22(4), pages 684-700.
    4. Chetna Chauhan & Manzoor Ul Akram & Diptanshu Gaur, 2021. "Technology-Driven Responsiveness in Times of COVID-19: A Fuzzy Delphi and Fuzzy AHP-Based Approach," International Journal of Global Business and Competitiveness, Springer, vol. 16(1), pages 48-61, December.

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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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