IDEAS home Printed from https://ideas.repec.org/a/ibn/ijbmjn/v11y2016i6p11.html

Perception of Customers towards Saudi and International Quality Marks and Products: An Empirical Investigation

Author

Listed:
  • Saeed Alhejazi
  • Nasser Kadasah

Abstract

The purpose of this study is to explore the perception of customers in Saudi Arabia towards Saudi quality mark and to identify the customers’ evaluation of both Saudi and international quality marks and products. For that purpose, 481 questionnaires were distributed online and 479 questionnaires were found usable for analysis. The largest groups of respondents were males, Saudi nationals, hold bachelor degrees, work for the government and residents of the Western region. The study revealed that the vast majority of customers in Saudi Arabia are uncertain if they have had a positive experience concerning products that have been certified by Saudi quality mark and hence they are uncertain if they would recommend others to purchase products that have been certified by Saudi quality mark and are uncertain if they can recognize Saudi quality mark logo. Customers also do not have high trust to the certification process of SASO and they lack enough information about Saudi quality mark. Moreover, customers’ satisfaction about Saudi quality mark is not high as compared to other international quality marks. When performed, T-test indicates a statistically significant variation in the perception of customers related to nationality and gender in terms of awareness and satisfactions where female and non-Saudis respondents were found to be more positive towards Saudi quality mark. ANOVA indicated differences in the levels of awareness about Saudi quality mark in educational, occupation and region of residency. On that regard, it was found that respondents with bachelor or higher degrees along with residents of the Southern region are also more positive than others. Customers in Saudi Arabia evaluated products from Germany, Japan, USA, UK, France and Italy as of excellent quality, respectively; while Switzerland, South Korea and Brazil as of good quality, respectively; nevertheless, UAE, Saudi Arabia, India and China products were evaluated as being of reasonable quality, respectively as well. Finally, the study includes some practical and constructive recommendations.

Suggested Citation

  • Saeed Alhejazi & Nasser Kadasah, 2016. "Perception of Customers towards Saudi and International Quality Marks and Products: An Empirical Investigation," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(6), pages 1-11, May.
    • Handle: RePEc:ibn:ijbmjn:v:11:y:2016:i:6:p:11
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/ijbm/article/download/56853/32223
    Download Restriction: no
    File URL: http://www.ccsenet.org/journal/index.php/ijbm/article/view/56853
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Warren J Bilkey & Erik Nes, 1982. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(1), pages 89-100, March.
    2. Nilsson, Tomas K.H. & Foster, Kenneth A., 2005. "Certification of Pork Products," 2005 Annual meeting, July 24-27, Providence, RI 19350, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Nilsson, Tomas K.H. & Foster, Kenneth A., 2004. "Product And Process Certification In Imperfectly Competitive Markets," 2004 Annual meeting, August 1-4, Denver, CO 19933, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Sonja Radas & Mario Teisl, 2007. "An Open Mind Wants More: Opinion Strength and the Desire for Genetically Modified Food Labeling Policy," Working Papers 0702, The Institute of Economics, Zagreb.
    5. Rajagopal, 2015. "Consumer Value Management," Palgrave Macmillan Books, in: The Butterfly Effect in Competitive Markets, chapter 5, pages 119-143, Palgrave Macmillan.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Toru Kikuchi, 2010. "A simple model of foreign brand penetration under monopolistic competition," Journal of Economics, Springer, vol. 100(3), pages 235-245, July.
    2. Yu, Julie H. & Albaum, Gerald, 2002. "Sovereignty change influences on consumer ethnocentrism and product preferences: Hong Kong revisited one year later," Journal of Business Research, Elsevier, vol. 55(11), pages 891-899, November.
    3. Hsu, Chia-Lin & Chang, Chi-Ya & Yansritakul, Chutinart, 2017. "Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 145-152.
    4. Vincent Hoang & Takao Iida & Shigeru Matsumoto & Natsuki Watanabe & Clevo Wilson, 2016. "Consumer’s comparison between local and imported organic products: a hedonic analysis of the Japanese table wine market," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 6(3), pages 405-415, December.
    5. Nicola Bellini & Cecilia Pasquinelli, 2016. "Urban brandscape as value ecosystem: The cultural destination strategy of fashion brands," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(1), pages 5-16, February.
    6. Agossadou, A.J. & Fiamohe, R. & Tossou, H. & Kinkpe, T., 2018. "Agribusiness opportunities for youth in Nigeria: Farmers perceptions and willingness to pay for mechanized harvesting equipment," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277553, International Association of Agricultural Economists.
    7. Qi Sun & Fang Wu & Shanjun Li & Rajdeep Grewal, 2021. "Consumer Boycotts, Country of Origin, and Product Competition: Evidence from China’s Automobile Market," Management Science, INFORMS, vol. 67(9), pages 5857-5877, September.
    8. Shir-Way Siew & Michael S. Minor & Reto Felix, 2018. "The influence of perceived strength of brand origin on willingness to pay more for luxury goods," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 591-605, November.
    9. Saeed Samiee & Constantine S. Katsikeas & G. Tomas M. Hult, 2021. "The overarching role of international marketing: Relevance and centrality in research and practice," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(8), pages 1429-1444, October.
    10. Aby Abraham & Sanjay Patro, 2014. "‘Country-of-Origin’ Effect and Consumer Decision-making," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(3), pages 309-318, August.
    11. Nashrul Hakimi & Noorshella Binti Che Nawi & Mohamad Ismail & Md Zaki Muhamad Hasan & Asrul Hery Ibrahim & Noorul Azwin Md Nasir, 2018. "The Roles of Islamic Religiosity, Brand Image and Knowledge on Relationship between Perceived Value and Tourist Satisfaction: A Review," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(8), pages 101-101, June.
    12. Bylon Abeeku Bamfo, 2012. "Consumer Attitude Toward Products Made In Ghana," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(1), pages 39-46.
    13. Klaus Heine & Glyn Atwal & Jiaxun He, 2019. "Managing country-of-origin affiliations for luxury brand-building in China," Post-Print hal-02312231, HAL.
    14. Arjen H. L. Slangen & Sjoerd Beugelsdijk & Jean-Francois Hennart, 2011. "The Impact of Cultural Distance on Bilateral Arm’s Length Exports," Management International Review, Springer, vol. 51(6), pages 875-896, December.
    15. Heejae Shin & Wirawan Dahana, 2017. "Asymmetric Persuasive Effects of Gain- and Loss-related Messages in Electronic Word of Mouth," International Journal of Business and Management, Canadian Center of Science and Education, vol. 12(12), pages 1-82, November.
    16. Dominik Gutt & Jürgen Neumann & Wael Jabr & Dennis Kundisch, 2020. "The Fate of the App: Economic Implications of Updating under Reputation Resetting," Working Papers Dissertations 76, Paderborn University, Faculty of Business Administration and Economics.
    17. Nan Chen & Zemin (Zachary) Zhong, 2024. "History and Country-of-Origin Effects," Marketing Science, INFORMS, vol. 43(1), pages 192-212, January.
    18. Justus Haucap & Christian Wey, 1999. "Standortwahl als Franchisingproblem," CIG Working Papers FS IV 99-08, Wissenschaftszentrum Berlin (WZB), Research Unit: Competition and Innovation (CIG).
    19. Ruturaj Baber & Yogesh Upadhyay & Prerana Baber & Rahul Pratap Singh Kaurav, 2023. "Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis," Business Perspectives and Research, , vol. 11(1), pages 137-158, January.
    20. Raffaele Filieri & Zhibin Lin & Simona D’Antone & Elena Chatzopoulou, 2019. "A cultural approach to brand equity: the role of brand mianzi and brand popularity in China," Journal of Brand Management, Palgrave Macmillan, vol. 26(4), pages 376-394, July.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ijbmjn:v:11:y:2016:i:6:p:11. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.