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Exploring the Origins of Creating Shared Value in the CSR Literature

Author

Listed:
  • Jose Camarena-Martinez
  • Beatriz Ochoa-Silva
  • Teodoro Wendlandt-Amezaga

Abstract

This article seeks to provide theoretical evidence to trace the origins of the idea behind the model Creating Shared Value (CSV), proposed by Porter and Kramer in 2011, whose originality is questioned according to a recent debate in the literature of corporate social responsibility (CSR) by authors such as Crane, Palazzo, Matten and Spence. Based on the latter, the article provides an analysis of perspectives and models in modern literature CSR within the creating shared value approach (CSV), meaning the value for the company and the value to society. The results indicate that some assumptions on which shared value is based may implicitly be suggested in works prior to the date of publication of the CSV model, however it discussed that this may be due to the variegation view of CSR literature.

Suggested Citation

  • Jose Camarena-Martinez & Beatriz Ochoa-Silva & Teodoro Wendlandt-Amezaga, 2016. "Exploring the Origins of Creating Shared Value in the CSR Literature," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(12), pages 1-97, November.
    • Handle: RePEc:ibn:ijbmjn:v:11:y:2016:i:12:p:97
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    References listed on IDEAS

    as
    1. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    2. Holmes, Sandra L., 1976. "Executive perceptions of corporate social responsibility," Business Horizons, Elsevier, vol. 19(3), pages 34-40, June.
    3. Beschorner, Thomas & Hajduk, Thomas, 2015. "Creating Shared Value: Eine Grundsatzkritik (Creating Shared Value: A Fundamental Critique)," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 16(2), pages 219-230.
    4. Rosamaria C. Moura‐Leite & Robert C. Padgett, 2011. "Historical background of corporate social responsibility," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 7(4), pages 528-539, October.
    5. Husted, Bryan W., 2015. "Corporate Social Responsibility Practice from 1800–1914: Past Initiatives and Current Debates," Business Ethics Quarterly, Cambridge University Press, vol. 25(1), pages 125-141, January.
    6. Beschorner, Thomas & Hajduk, Thomas, 2015. "Creating Shared Value: Eine Grundsatzkritik (Creating Shared Value: A Fundamental Critique)," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, vol. 16(2), pages 219-230.
    7. Shuo Wang, 2015. "Chinese Strategic Decision-making on CSR," CSR, Sustainability, Ethics & Governance, Springer, edition 127, number 978-3-662-44997-4, May.
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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