Sales Promotion Effectiveness: The Impact of Culture on Demographic Level
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References listed on IDEAS
- Tomasz Lenartowicz & Kendall Roth, 1999. "A Framework for Culture Assessment," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 30(4), pages 781-798, December.
- Gilles Laurent & Pierre Chandon & Brian Wansink, 2000. "A Benefit Congruency Framework of Sales Promotion Effectiveness," Post-Print hal-00458440, HAL.
- Fritzen, Scott, 2002. "Growth, inequality and the future of poverty reduction in Vietnam," Journal of Asian Economics, Elsevier, vol. 13(5), pages 635-657.
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Cited by:
- Boonchai Hongcharu, 2019. "Effects of Message Variation and Communication Tools Choices on Consumer Response," Global Business Review, International Management Institute, vol. 20(1), pages 42-56, February.
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; ; ; ;JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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