Factors Affecting Chinese Consumers’ Impulse Buying Decision of Live Streaming E-Commerce
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References listed on IDEAS
- Lo, Louis Yi-Shih & Lin, Sheng-Wei & Hsu, Li-Yi, 2016. "Motivation for online impulse buying: A two-factor theory perspective," International Journal of Information Management, Elsevier, vol. 36(5), pages 759-772.
- Weinberg, Peter & Gottwald, Wolfgang, 1982. "Impulsive consumer buying as a result of emotions," Journal of Business Research, Elsevier, vol. 10(1), pages 43-57, March.
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Cited by:
- Qu, Yi & Khan, Jashim & Su, Yuyang & Tong, Jiao & Zhao, Shuo, 2023. "Impulse buying tendency in live-stream commerce: The role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
- Zhang, Yundi & Zhang, Tingting & Yan, Xiangbin, 2024. "Understanding impulse buying in short video live E-commerce: The perspective of consumer vulnerability and product type," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
- Haoyu Liu & Kim Hua Tan & Leanne Chung & Osamu Yoshie & Yuya Ieiri, 2025. "Examining viewers’ impulsive buying behaviour in sports livestreaming commerce," Operations Management Research, Springer, vol. 18(1), pages 422-436, March.
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JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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