IDEAS home Printed from https://ideas.repec.org/a/ibn/assjnl/v12y2016i10p76.html
   My bibliography  Save this article

Model of Marketing Innovative Strategies in International Entrepreneurship: A Global Business Environment

Author

Listed:
  • Bahram Sattari
  • Javad Mehrabi

Abstract

Today small and medium sized businesses are considered the principal factor for the growth of the industrial structure of many countries. To developing countries that are attempting to revive their economic structure, these industries are of great importance. Today, with the growth and advancement of technologies, the impact of cutting edge technologies such as information technology on the business environment cannot be overlooked. The use of innovative marketing helps create value. The purpose of this paper is to investigate innovative marketing and competitive advantages of small and middle sized businesses, with regard to the innovative approaches and the company's unique features. The statistical group of this study included 300 subjects working in the companies that are active in manufacturing disposable containers in Tehran province. The results of the study indicated that innovative marketing has impacts on the companies' competitive advantage. The unique features of the companies have no impacts on obtaining competitive advantage, but it affects innovative marketing.

Suggested Citation

  • Bahram Sattari & Javad Mehrabi, 2016. "Model of Marketing Innovative Strategies in International Entrepreneurship: A Global Business Environment," Asian Social Science, Canadian Center of Science and Education, vol. 12(10), pages 1-76, October.
    • Handle: RePEc:ibn:assjnl:v:12:y:2016:i:10:p:76
    as

    Download full text from publisher

    File URL: https://ccsenet.org/journal/index.php/ass/article/download/60576/33871
    Download Restriction: no
    File URL: https://ccsenet.org/journal/index.php/ass/article/view/60576
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Fariborz Damanpour & Richard M. Walker & Claudia N. Avellaneda, 2009. "Combinative Effects of Innovation Types and Organizational Performance: A Longitudinal Study of Service Organizations," Journal of Management Studies, Wiley Blackwell, vol. 46(4), pages 650-675, June.
    2. Sascha Kraus & Rainer Harms & Matthias Fink, 2010. "Entrepreneurial marketing: moving beyond marketing in new ventures," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 11(1), pages 19-34.
    3. Anwesha Aditya & Rajat Acharyya, 2013. "Export diversification, composition, and economic growth: Evidence from cross-country analysis," The Journal of International Trade & Economic Development, Taylor & Francis Journals, vol. 22(7), pages 959-992, October.
    4. Calof, Jonathan L. & Beamish, Paul W., 1995. "Adapting to foreign markets: Explaining internationalization," International Business Review, Elsevier, vol. 4(2), pages 115-131, June.
    5. Diamantopoulos, A., 2002. "Research on Forecasting," International Journal of Forecasting, Elsevier, vol. 18(3), pages 479-480.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Meschi, Pierre-Xavier & Ricard, Antonin & Tapia Moore, Ernesto, 2017. "Fast and Furious or Slow and Cautious? The Joint Impact of Age at Internationalization, Speed, and Risk Diversity on the Survival of Exporting Firms," Journal of International Management, Elsevier, vol. 23(3), pages 279-291.
    2. Harun Kaya, 2005. "ANeglected Research Area: Internationalization of Turkish Firms via Outward Foreign Direct Investment," Anadolu University Journal of Social Sciences, Anadolu University, vol. 5(2), pages 137-154, December.
    3. Frida Thomas Pacho, 2018. "Diversified Network Effects on Innovation Performance in Tanzania: Innovation Strategy in Service Firms," Journal of Entrepreneurship and Business Innovation, Macrothink Institute, Journal of Entrepreneurship and Business Innovation, vol. 5(1), pages 1-1, December.
    4. Naima Chrid & Sami Saafi & Mohamed Chakroun, 2021. "Export Upgrading and Economic Growth: a Panel Cointegration and Causality Analysis," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 12(2), pages 811-841, June.
    5. Di Guardo, Maria Chiara & Marrocu, Emanuela & Paci, Raffaele, 2016. "The effect of local corruption on ownership strategy in cross-border mergers and acquisitions," Journal of Business Research, Elsevier, vol. 69(10), pages 4225-4241.
    6. Necip Dundar & Yuksel Bayraktar, 2024. "Panel Data Analysis of Export Structure and Growth: Case of BRICS-T Countries," Istanbul Journal of Economics-Istanbul Iktisat Dergisi, Istanbul University, Faculty of Economics, vol. 73(74-1), pages 99-120, June.
    7. Chang, Yuan-Chieh & Chen, Min-Nan, 2016. "Service regime and innovation clusters: An empirical study from service firms in Taiwan," Research Policy, Elsevier, vol. 45(9), pages 1845-1857.
    8. Natasha Evers, 2010. "Factors influencing the internationalisation of new ventures in the Irish aquaculture industry: An exploratory study," Journal of International Entrepreneurship, Springer, vol. 8(4), pages 392-416, December.
    9. Vicente Guerola-Navarro & Hermenegildo Gil-Gomez & Raul Oltra-Badenes & Pedro Soto-Acosta, 2024. "Customer relationship management and its impact on entrepreneurial marketing: a literature review," International Entrepreneurship and Management Journal, Springer, vol. 20(2), pages 507-547, June.
    10. Nima Heirati & Aron O’Cass, 2016. "Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy," Asia Pacific Journal of Management, Springer, vol. 33(2), pages 411-433, June.
    11. Luciana Aparecida Barbieri da Rosa & Clandia Maffini Gomes & Waleska Campos & Carolina Rodrigues & Tais Pentiado Godoy & Jordana Marques Kneipp, 2022. "Influencing Factors of The Innovation Power in the Adoption of Sustainability Strategies," Sustainability, MDPI, vol. 14(19), pages 1-15, October.
    12. Manuel Guisado-González & Jennifer González-Blanco & José Luis Coca-Pérez, 2019. "Exploration, exploitation, and firm age in alliance portfolios," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 9(4), pages 387-406, December.
    13. Kuivalainen, Olli & Saarenketo, Sami & Puumalainen, Kaisu, 2012. "Start-up patterns of internationalization: A framework and its application in the context of knowledge-intensive SMEs," European Management Journal, Elsevier, vol. 30(4), pages 372-385.
    14. Shi, Lei & Miles, Angela, 2020. "Non-effectual, non-customer effectual, or customer-effectual: A conceptual exploration of the applicability of the effectuation logic in startup brand identity construction," Journal of Business Research, Elsevier, vol. 113(C), pages 168-179.
    15. Demircioglu, Mehmet Akif & Vivona, Roberto, 2021. "Depoliticizing the European immigration debate: How to employ public sector innovation to integrate migrants," Research Policy, Elsevier, vol. 50(2).
    16. Kübra Mert, 2020. "Türk Yazınında Uluslararası İşletmecilik: 1990-2019 Yıllarına Dair Bir İçerik Analizi," Istanbul Management Journal, Istanbul University Business School, vol. 0(89), pages 97-132, December.
    17. Samuel Kanga Odalo & George Achoki & Amos Njuguna, 2016. "Relating Company Size and Financial Performance in Agricultural Firms Listed in the Nairobi Securities Exchange in Kenya," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 8(9), pages 34-40, September.
    18. Fındık, Derya & Beyhan, Berna, 2014. "A Perceptual Measure of Innovation Performance: Micro Level Evidence from Turkey," MPRA Paper 60961, University Library of Munich, Germany.
    19. Sèna Kimm Gnangnon, 2022. "Export diversification and financial openness," International Economics and Economic Policy, Springer, vol. 19(4), pages 675-717, October.
    20. Wenni Lei & Yuwei Luo, 2022. "Institutions Rule in Export Diversity," Sustainability, MDPI, vol. 14(18), pages 1-14, September.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:assjnl:v:12:y:2016:i:10:p:76. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.