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Going Digital And Fintech: The Case Of Bull Market Brokers

Author

Listed:
  • Federico Colombo
  • Martin Grandes

Abstract

This paper shows how a stock market broker of Argentina, Bull Market Brokers, underwent a digital transformation and became a financial market leader, an innovative Fintech and financial educator. This company is a unique case in which a Latin American, stock market, non-native digital company based in Argentina advances its structure, processes and products to modernize and successfully compete within the new Fintech landscape while strengthening and moving forward its leadership in the Buenos Aires Stock Market, the largest in Argentina by capitalization, listed firms and turnover. Using the case-study methodology, the main results this paper finds are that: 1) the extent of the change and adaptation to the new conditions demanded by the stock market participants are complex and multidimensional; 2) stock market intermediaries are undergoing a paradigm shift that forces them to fully digitalize their operations; 3) this shift occurs through innovation in products and processes, strategic objectives, organizational design, product development and even the target clientele; and 4) incidentally, the case finds that the ongoing COVID-19 pandemic crisis offers a window of opportunity to accelerate digital transformation in financial intermediation, forcing companies and organizations to further adapt and ultimately survive the change in the business model.

Suggested Citation

  • Federico Colombo & Martin Grandes, 2021. "Going Digital And Fintech: The Case Of Bull Market Brokers," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 12(1), pages 51-68.
    • Handle: RePEc:ibf:rbfstu:v:12:y:2021:i:1:p:51-68
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    References listed on IDEAS

    as
    1. Christian Matt & Thomas Hess & Alexander Benlian, 2015. "Digital Transformation Strategies," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 57(5), pages 339-343, October.
    2. Matt, C. & Hess, Thomas & Benlian, Alexander, 2015. "Digital Transformation Strategies," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 75202, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    3. Peter Gomber & Jascha-Alexander Koch & Michael Siering, 2017. "Digital Finance and FinTech: current research and future research directions," Journal of Business Economics, Springer, vol. 87(5), pages 537-580, July.
    4. Matt, C. & Hess, Thomas & Benlian, Alexander, 2015. "Digital Transformation Strategies," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 75002, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Brokerage Firm; Fintech; Digital Transformation; Financial Inclusion; Commercial Digitalization;
    All these keywords.

    JEL classification:

    • E44 - Macroeconomics and Monetary Economics - - Money and Interest Rates - - - Financial Markets and the Macroeconomy
    • G23 - Financial Economics - - Financial Institutions and Services - - - Non-bank Financial Institutions; Financial Instruments; Institutional Investors
    • G24 - Financial Economics - - Financial Institutions and Services - - - Investment Banking; Venture Capital; Brokerage
    • O16 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Financial Markets; Saving and Capital Investment; Corporate Finance and Governance
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O54 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Latin America; Caribbean

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