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Strategy Main Component Of The Strategic Management Process, In The Context Of Organizations Adhering To The Knowledge Based Management

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  • CRUCERU, Anca

Abstract

TStrategy and strategic management are two concepts that must not be mixed up. The process of strategic management includes, among others, the foundation and drafting of a strategy. Furthermore, strategy also represents an efficient means to adapt and answer to the requests of the external environment. Therefore, the application of an efficient strategic management process allows the organization to adapt to the external environment changes, and furthermore to the knowledge based management and organization.

Suggested Citation

  • CRUCERU, Anca, 2012. "Strategy Main Component Of The Strategic Management Process, In The Context Of Organizations Adhering To The Knowledge Based Management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(4), pages 38-42, September.
  • Handle: RePEc:hmm:journl:v:2:y:2012:i:4:p:38-42
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v1i1/8/6.pdf
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    References listed on IDEAS

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    1. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
    2. CRUCERU, Anca, 2012. "The Role Of Strategy In The New Organizational Context," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(3), pages 51-55, September.
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    Cited by:

    1. Cruceru Anca, 2014. "The Xxi-St Century And The Changes It Enforces On Project Management," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 143-157, June.

    More about this item

    Keywords

    strategy; strategic management; change; knowledge based management;

    JEL classification:

    • D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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