IDEAS home Printed from https://ideas.repec.org/a/hmm/journl/v2y2012i3p51-55.html
   My bibliography  Save this article

The Role Of Strategy In The New Organizational Context

Author

Listed:
  • CRUCERU, Anca

Abstract

The strategy has been and shall remain an efficient means to adapt and to respond to the changes generated by the external and internal environment of an organization. Therefore, in the new organizational context, the role of strategy has been accentuated, mainly due to its importance both at a micro-economic level, but also at a macro-economic level, thus generating effects on both plans, and determining, at its turn, even new changes.

Suggested Citation

  • CRUCERU, Anca, 2012. "The Role Of Strategy In The New Organizational Context," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(3), pages 51-55, September.
  • Handle: RePEc:hmm:journl:v:2:y:2012:i:3:p:51-55
    as

    Download full text from publisher

    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v1i1/7/7.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. CRUCERU, Anca, 2012. "Strategy Main Component Of The Strategic Management Process, In The Context Of Organizations Adhering To The Knowledge Based Management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(4), pages 38-42, September.

    More about this item

    Keywords

    strategy; characteristics; role; components; organizational context;

    JEL classification:

    • D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hmm:journl:v:2:y:2012:i:3:p:51-55. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Theodor Valentin Purcarea). General contact details of provider: http://holisticmarketingmanagement.ro .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.