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Floating Population and Demand for Movie Theaters in Metropolitan Cities

Author

Listed:
  • Kim, In Kyung
  • Lee, Yoon-Jin
  • Yoon, Young-Ro

Abstract

Using novel subway passenger and theater information data, we examine how the demand for a theater in a densely populated metropolitan area is affected by the floating population around the theater. We find that the floating population positively affects the demand for a theater and its impact becomes significant and larger in magnitude than the impact of resident population for theaters located in the largest metropolitan cities. Our findings suggest that taking the floating population as well as the resident population into account is necessary for measuring local market size accurately, especially for theaters located in the largest metropolitan cities.

Suggested Citation

  • Kim, In Kyung & Lee, Yoon-Jin & Yoon, Young-Ro, 2020. "Floating Population and Demand for Movie Theaters in Metropolitan Cities," Hitotsubashi Journal of Economics, Hitotsubashi University, vol. 61(2), pages 140-169, December.
    • Handle: RePEc:hit:hitjec:v:61:y:2020:i:2:p:140-169
    DOI: 10.15057/hje.2020007
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    References listed on IDEAS

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    4. Zhe Chen & Michael B. Devereux & Beverly Lapham, 2017. "The Canadian border and the US dollar: The impact of exchange rate changes on US retailers," Canadian Journal of Economics/Revue canadienne d'économique, John Wiley & Sons, vol. 50(5), pages 1525-1555, December.
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    More about this item

    Keywords

    spatial competition; floating population; movie theater industry;
    All these keywords.

    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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