IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v9y2017i11p1979-d117009.html
   My bibliography  Save this article

Fashion Trendsetting, Creative Traits and Behaviors, and Pro-Environmental Behaviors: Comparing Korean and U.S. College Students

Author

Listed:
  • Jane Workman

    (Fashion Design and Merchandising, 311 Quigley Hall, Southern Illinois University, Carbondale, IL 62901, USA)

  • Seung-Hee Lee

    (Fashion Design and Merchandising, 311 Quigley Hall, Southern Illinois University, Carbondale, IL 62901, USA)

  • Kwangho Jung

    (Korea Institute of Public Affairs, Graduate School of Public Administration, Seoul National University, 1 Gwanak-ro, Gwanak-gu, Seoul 08826, Korea)

Abstract

According to Hofstede’s theory of cultural dimensions, cultures differ in cultural values and norms; values and norms that may influence differences in trendsetting, creative traits, and behaviors, and pro-environmental behaviors. Further, because men and women have been socialized within particular cultures, gender differences may exist in trendsetting, creative traits and behaviors, and pro-environmental behaviors. Trendsetters have characteristics that are interrelated with creative traits and behaviors, perhaps inclining them to endorse pro-environmental behaviors. However, the interrelationships among these variables remain unexplored. Thus, the purpose of this study was to examine these three variables among college students in South Korea and the United States (U.S.), specifically looking at cultural and gender differences. Participants were 225 Korean college students and 221 U.S. college students. Questionnaires included demographic items and scales measuring trendsetting, creative traits and behaviors, and pro-environmental behaviors. Data analyses included descriptive statistics, Cronbach’s alpha reliability, MANOVA, ANOVA, and SNK posthoc test. Results show that U.S. (vs. Korean) students indicated greater trendsetting and creative traits and behaviors but not greater pro-environmental behaviors. Fashion trendsetting groups in both Korea and the U.S. differed in creative traits and behaviors and pro-environmental behaviors. Among Korean trendsetting groups, reluctant adopters scored lowest on creative traits and behaviors and pro-environmental behaviors. Among U.S. trendsetting groups, trendsetters the scored highest on creative traits and behaviors and pro-environmental behaviors; reluctant adopters scored lowest on pro-environmental behaviors. Theoretical and practical implications are provided for researchers and marketers.

Suggested Citation

  • Jane Workman & Seung-Hee Lee & Kwangho Jung, 2017. "Fashion Trendsetting, Creative Traits and Behaviors, and Pro-Environmental Behaviors: Comparing Korean and U.S. College Students," Sustainability, MDPI, vol. 9(11), pages 1-16, October.
  • Handle: RePEc:gam:jsusta:v:9:y:2017:i:11:p:1979-:d:117009
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/9/11/1979/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/9/11/1979/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lori M. Hunter & Alison Hatch & Aaron Johnson, 2004. "Cross‐National Gender Variation in Environmental Behaviors," Social Science Quarterly, Southwestern Social Science Association, vol. 85(3), pages 677-694, September.
    2. Michael Luchs & Todd Mooradian, 2012. "Sex, Personality, and Sustainable Consumer Behaviour: Elucidating the Gender Effect," Journal of Consumer Policy, Springer, vol. 35(1), pages 127-144, March.
    3. Virginia Ilie & Craig Van Slyke & Gina Green & Hao Lou, 2005. "Gender Differences in Perceptions and Use of Communication Technologies: A Diffusion of Innovation Approach," Information Resources Management Journal (IRMJ), IGI Global, vol. 18(3), pages 13-31, July.
    4. David Tsetse & Wouter T. De Groot, 2009. "Opportunity and Problem in Context (OPiC): A Framework for Environmental Management," Sustainability, MDPI, vol. 1(1), pages 1-16, March.
    5. De Dreu, Carsten K. W., 2010. "Human Creativity: Reflections on the Role of Culture," Management and Organization Review, Cambridge University Press, vol. 6(3), pages 437-446, November.
    6. Morris, Michael W. & Leung, Kwok, 2010. "Creativity East and West: Perspectives and Parallels," Management and Organization Review, Cambridge University Press, vol. 6(3), pages 313-327, November.
    7. Tuananh Tran & Joon Young Park, 2016. "Development of a Novel Co-Creative Framework for Redesigning Product Service Systems," Sustainability, MDPI, vol. 8(5), pages 1-16, May.
    8. Seung-Hee Lee & Jane Workman & Kwangho Jung, 2016. "Perception of Time, Creative Attitudes, and Adoption of Innovations: A Cross-Cultural Study from Chinese and US College Students," Sustainability, MDPI, vol. 8(11), pages 1-18, November.
    9. Yu-Shan Chen & Tai-Wei Chang & Chun-Yu Lin & Pi-Yu Lai & Kuan-Hung Wang, 2016. "The Influence of Proactive Green Innovation and Reactive Green Innovation on Green Product Development Performance: The Mediation Role of Green Creativity," Sustainability, MDPI, vol. 8(10), pages 1-12, September.
    10. Chiu, Chi-yue & Kwan, Letty Y-Y., 2010. "Culture and Creativity: A Process Model," Management and Organization Review, Cambridge University Press, vol. 6(3), pages 447-461, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Thorey S. Thorisdottir & Lara Johannsdottir, 2019. "Sustainability within Fashion Business Models: A Systematic Literature Review," Sustainability, MDPI, vol. 11(8), pages 1-26, April.
    2. Jane E. Workman & Seung-Hee Lee & Kwangho Jung, 2019. "Trendsetting, Cultural Awareness, Cultural Receptivity, and Future Orientation among the Young Generation of Chinese College Students: Trendsetters Critically Matter," Sustainability, MDPI, vol. 11(20), pages 1-17, October.
    3. JinHyo Joseph Yun & Kwangho Jung & Tan Yigitcanlar, 2018. "Open Innovation of James Watt and Steve Jobs: Insights for Sustainability of Economic Growth," Sustainability, MDPI, vol. 10(5), pages 1-16, May.
    4. Morgan X. Yang & Xuan Tang & Man Lai Cheung & Ying Zhang, 2021. "An institutional perspective on consumers' environmental awareness and pro‐environmental behavioral intention: Evidence from 39 countries," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 566-575, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Vu Dang Le Nguyen & Nancy K. Napier & Quan-Hoang Vuong, 2012. "It Takes Two to Tango: Entrepreneurship and Creativity in Troubled Times – Vietnam 2012," Working Papers CEB 12-022, ULB -- Universite Libre de Bruxelles.
    2. Steven Shijin Zhou & Peter Ping Li & Abby Jingzi Zhou & Shameen Prashantham, 2020. "The cultural roots of compositional capability in China: balanced moderation," Asia Pacific Journal of Management, Springer, vol. 37(4), pages 1217-1237, December.
    3. Esteves Rui Pedro & Tunçer Ali Coşkun, 2016. "Eurobonds Past and Present: A Comparative Review on Debt Mutualization in Europe," Review of Law & Economics, De Gruyter, vol. 12(3), pages 659-688, November.
    4. Yong, Kevyn & Mannucci, Pier Vittorio & Lander, Michel W., 2020. "Fostering creativity across countries: The moderating effect of cultural bundles on creativity," Organizational Behavior and Human Decision Processes, Elsevier, vol. 157(C), pages 1-45.
    5. Adriano Ferreira Souza & Alan Cavalcanti Cunha & Helenilza Ferreira Albuquerque Cunha, 2021. "The environmental attitude of the urban population living in Macapá City, Brazilian Amazon region," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(10), pages 15100-15117, October.
    6. Chua, Roy Y.J. & Morris, Michael W. & Mor, Shira, 2012. "Collaborating across cultures: Cultural metacognition and affect-based trust in creative collaboration," Organizational Behavior and Human Decision Processes, Elsevier, vol. 118(2), pages 116-131.
    7. Matthias Winfried Kleespies & Paul Wilhelm Dierkes, 2020. "Impact of biological education and gender on students’ connection to nature and relational values," PLOS ONE, Public Library of Science, vol. 15(11), pages 1-18, November.
    8. Giuseppe Attanasi & Michela Chessa & Sara Gil-Gallen & Patrick Llerena, 2021. "A survey on experimental elicitation of creativity in economics," Revue d'économie industrielle, De Boeck Université, vol. 0(2), pages 273-324.
    9. Anthony Amoah & Thomas Addoah, 2021. "Does environmental knowledge drive pro-environmental behaviour in developing countries? Evidence from households in Ghana," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(2), pages 2719-2738, February.
    10. Xiaolun Wang & Xinlin Yao, 2020. "Fueling Pro-Environmental Behaviors with Gamification Design: Identifying Key Elements in Ant Forest with the Kano Model," Sustainability, MDPI, vol. 12(6), pages 1-17, March.
    11. Farzana Riva & Solon Magrizos & Mohammad Rabiul Basher Rubel, 2021. "Investigating the link between managers' green knowledge and leadership style, and their firms' environmental performance: The mediation role of green creativity," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 3228-3240, November.
    12. De Gobbi, Maria Sabrina., 2012. "Gender and the environment : a survey in the manufacturing of machine- parts sector in Indonesia and China," ILO Working Papers 994692493402676, International Labour Organization.
    13. Enzo Loner, 2016. "A new way of looking at old things. An application of Guttman errors analysis to the study of environmental concern," Quality & Quantity: International Journal of Methodology, Springer, vol. 50(2), pages 823-847, March.
    14. Lam-Huu-Phuoc Nguyen & Nguyen-Bich-Thy Bui & Thi-Ngoc-Cam Nguyen & Chin-Fei Huang, 2022. "An Investigation into the Perspectives of Elementary Pre-Service Teachers on Sustainable Development," Sustainability, MDPI, vol. 14(16), pages 1-22, August.
    15. Lu, Jackson G. & Akinola, Modupe & Mason, Malia F., 2017. "“Switching On” creativity: Task switching can increase creativity by reducing cognitive fixation," Organizational Behavior and Human Decision Processes, Elsevier, vol. 139(C), pages 63-75.
    16. JinHyo Joseph Yun & Tan Yigitcanlar, 2017. "Open Innovation in Value Chain for Sustainability of Firms," Sustainability, MDPI, vol. 9(5), pages 1-8, May.
    17. Torgler, Benno & García-Valiñas, María A. & Macintyre, Alison, 2011. "Participation in environmental organizations: an empirical analysis," Environment and Development Economics, Cambridge University Press, vol. 16(5), pages 591-620, October.
    18. Baraldi, Anna Laura & Fosco, Giovanni, 2024. "Clearing the Air: Women in Politics and Air Pollution," MPRA Paper 121377, University Library of Munich, Germany.
    19. Vainio, Annukka & Paloniemi, Riikka, 2014. "The complex role of attitudes toward science in pro-environmental consumption in the Nordic countries," Ecological Economics, Elsevier, vol. 108(C), pages 18-27.
    20. Laura Calvet-Mir & Hug March & Daniel Corbacho-Monné & Erik Gómez-Baggethun & Victoria Reyes-García, 2016. "Home Garden Ecosystem Services Valuation through a Gender Lens: A Case Study in the Catalan Pyrenees," Sustainability, MDPI, vol. 8(8), pages 1-14, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:9:y:2017:i:11:p:1979-:d:117009. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.