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Gender Differences in Perceptions and Use of Communication Technologies: A Diffusion of Innovation Approach

Author

Listed:
  • Virginia Ilie

    (University of Central Florida, USA)

  • Craig Van Slyke

    (University of Central Florida, USA)

  • Gina Green

    (Baylor University, USA)

  • Hao Lou

    (Ohio University, USA)

Abstract

Understanding the factors influencing users’ adoption and use of emerging information technologies is a critical issue for researchers and practitioners. This research aims to deepen our understanding of the underlying phenomena of technology adoption and use by examining whether there are gender differences in the importance of the perceived innovation characteristics on communication technologies use intentions. Specifically, we investigate whether gender moderates the influence of perceived relative advantage, compatibility, ease of use, visibility, result demonstrability and critical mass on intentions to use a communication technology: instant messaging. Results suggest a strong moderation effect of gender between perceptions of relative advantage, ease of use, visibility, result demonstrability, critical mass and use intentions. Contributions and future directions for research are presented.

Suggested Citation

  • Virginia Ilie & Craig Van Slyke & Gina Green & Hao Lou, 2005. "Gender Differences in Perceptions and Use of Communication Technologies: A Diffusion of Innovation Approach," Information Resources Management Journal (IRMJ), IGI Global, vol. 18(3), pages 13-31, July.
    • Handle: RePEc:igg:rmj000:v:18:y:2005:i:3:p:13-31
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    Citations

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    Cited by:

    1. Lin, Hsiu-Fen, 2011. "An empirical investigation of mobile banking adoption: The effect of innovation attributes and knowledge-based trust," International Journal of Information Management, Elsevier, vol. 31(3), pages 252-260.
    2. Jane Workman & Seung-Hee Lee & Kwangho Jung, 2017. "Fashion Trendsetting, Creative Traits and Behaviors, and Pro-Environmental Behaviors: Comparing Korean and U.S. College Students," Sustainability, MDPI, vol. 9(11), pages 1-16, October.
    3. Julian Duran & Rubén Castillo, 2023. "Factors related to information and communication technologies adoption in small businesses in Colombia," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-14, December.
    4. Vishanth Weerakkody & Zahir Irani & Kawal Kapoor & Uthayasankar Sivarajah & Yogesh K. Dwivedi, 0. "Open data and its usability: an empirical view from the Citizen’s perspective," Information Systems Frontiers, Springer, vol. 0, pages 1-16.
    5. Lu, Qiang (Steven) & Pattnaik, Chinmay & Xiao, Junji & Voola, Ranjit, 2018. "Cross-national variation in consumers' retail channel selection in a multichannel environment: Evidence from Asia-Pacific countries," Journal of Business Research, Elsevier, vol. 86(C), pages 321-332.
    6. Ashish Kumar & Monika Saini & Preeti Hans, 2019. "Factors influencing online shopping behavior of university students," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 10(4), pages 861-865, August.
    7. Maseeh, Haroon Iqbal & Jebarajakirthy, Charles & Pentecost, Robin & Ashaduzzaman, Md. & Arli, Denni & Weaven, Scott, 2021. "A meta-analytic review of mobile advertising research," Journal of Business Research, Elsevier, vol. 136(C), pages 33-51.
    8. Jozé Braz de Araújo & Silvia Novaes Zilber, 2016. "What Factors Lead Companies to Adopt Social Media in their processes: Proposal and Test of a Measurement Model," Brazilian Business Review, Fucape Business School, vol. 13(6), pages 260-290, November.
    9. Welcome Ntokozo Sifisosami Zondo & Jorine Tafadzwa Ndoro, 2023. "Attributes of Diffusion of Innovation’s Influence on Smallholder Farmers’ Social Media Adoption in Mpumalanga Province, South Africa," Sustainability, MDPI, vol. 15(5), pages 1-19, February.
    10. Lorenz Graf-Vlachy & Katharina Buhtz & Andreas König, 2018. "Social influence in technology adoption: taking stock and moving forward," Management Review Quarterly, Springer, vol. 68(1), pages 37-76, February.
    11. Vishanth Weerakkody & Zahir Irani & Kawal Kapoor & Uthayasankar Sivarajah & Yogesh K. Dwivedi, 2017. "Open data and its usability: an empirical view from the Citizen’s perspective," Information Systems Frontiers, Springer, vol. 19(2), pages 285-300, April.

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