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The Role of Green HRM in Promoting Green Innovation: Mediating Effects of Corporate Environmental Strategy and Green Work Climate, and the Moderating Role of Artificial Intelligence

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  • Nadin Housheya

    (Department of Business Management, Faculty of Business and Economics, Girne American University, Mersin 10, Girne 99300, Turkey)

  • Tolga Atikbay

    (Department of Business Management, Faculty of Business and Economics, Girne American University, Mersin 10, Girne 99300, Turkey)

Abstract

This study aimed to discover how green human resource management (GHRM) practices influence green innovation, with a focus on the mediating roles of corporate environmental strategy and a green work climate and the moderating effect of artificial intelligence (AI). A quantitative method was used in this study. Partial least squares structural equation modeling (PLS-SEM) was employed to test the hypothesized model. The findings indicate that GHRM positively influences green innovation and that the enhanced effect of artificial intelligence can serve as a major determinant of innovative outcomes. This study suggests that implementing GHRM can have a positive impact on environmental performance and organizational sustainability. This study significantly promotes green innovation and enhances overall organizational sustainability. GHRM practices focus on integrating environmental concerns into HR functions and promoting a culture of environmental responsibility among employees.

Suggested Citation

  • Nadin Housheya & Tolga Atikbay, 2025. "The Role of Green HRM in Promoting Green Innovation: Mediating Effects of Corporate Environmental Strategy and Green Work Climate, and the Moderating Role of Artificial Intelligence," Sustainability, MDPI, vol. 17(16), pages 1-20, August.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:16:p:7238-:d:1721733
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