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Assessing the E-Commerce Sustainability Readiness: A Green Logistics Study on Online Sellers

Author

Listed:
  • Yung-Tsan Jou

    (Department of Industrial and Systems Engineering, Chung Yuan Christian University, Taoyuan 320, Taiwan)

  • Cheng-Yi Lo

    (Department of Industrial and Systems Engineering, Chung Yuan Christian University, Taoyuan 320, Taiwan)

  • Klint Allen Mariñas

    (Department of Industrial and Systems Engineering, Chung Yuan Christian University, Taoyuan 320, Taiwan
    School of Industrial Engineering and Engineering Management, Mapua University, Manila 1002, Philippines
    Department of Industrial Engineering, Occidental Mindoro State College, San Jose 5100, Philippines)

  • Charmine Sheena Saflor

    (Department of Industrial and Systems Engineering, Chung Yuan Christian University, Taoyuan 320, Taiwan
    Department of Industrial Engineering, Occidental Mindoro State College, San Jose 5100, Philippines
    Department of Industrial Systems Engineering, De La Salle University, Manila 1004, Philippines)

  • Charlie Jade Gutierrez

    (Department of Industrial Engineering, Occidental Mindoro State College, San Jose 5100, Philippines)

  • Cherilyn Sanchez

    (Department of Industrial Engineering, Occidental Mindoro State College, San Jose 5100, Philippines)

  • Danica Songco

    (Department of Industrial Engineering, Occidental Mindoro State College, San Jose 5100, Philippines)

  • Jemer Redston

    (Department of Industrial Engineering, Occidental Mindoro State College, San Jose 5100, Philippines)

  • Mark Bryle Devara

    (Department of Industrial Engineering, Occidental Mindoro State College, San Jose 5100, Philippines)

  • Marr Joseph Bucal

    (Department of Industrial Engineering, Occidental Mindoro State College, San Jose 5100, Philippines)

Abstract

The increasing trend of technological advancement has led to significant changes in how customers purchase goods. Currently, buying products can be done most effectively from the comfort of one’s home through online shopping. Customers send and receive thousands of shipments daily, contributing to many materials and packaging that go to waste. While environmental sustainability is becoming increasingly important in all industries, little is known about the factors that drive e-commerce enterprises to adopt green logistical practices. The current study aims to identify the factors that have the most significance in creating sustainable e-commerce in the future of logistics and marketing. This study performed a statewide online seller survey in the Philippines to acquire data on product characteristics, including how internal processes and external partnerships are used and perceived to minimize the carbon footprint connected with order fulfillment and delivery. It encompassed a sample of 286 online sellers nationwide and employed structural equation modeling to identify the factors influencing green logistics practices within the e-commerce industry. The findings underscore that technology has a positive relationship in fostering sustainability. The results also establish significant positive correlations between sustainable e-commerce practices, government laws, seller behavior, and reverse logistics. Notably, this research sheds light on the intricate dynamics of drivers promoting green logistics within the Philippine e-commerce landscape.

Suggested Citation

  • Yung-Tsan Jou & Cheng-Yi Lo & Klint Allen Mariñas & Charmine Sheena Saflor & Charlie Jade Gutierrez & Cherilyn Sanchez & Danica Songco & Jemer Redston & Mark Bryle Devara & Marr Joseph Bucal, 2024. "Assessing the E-Commerce Sustainability Readiness: A Green Logistics Study on Online Sellers," Sustainability, MDPI, vol. 16(7), pages 1-20, April.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:7:p:2954-:d:1368943
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    References listed on IDEAS

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    1. Anurag Mishra & Pankaj Dutta, 2026. "Sustainable reverse logistics in e-commerce: a comprehensive literature review with challenges and research opportunities," Annals of Operations Research, Springer, vol. 358(1), pages 275-329, March.
    2. Shaema Ali Abdullah Al-Olfi & Yanan Song & Yazeed Mohammed Al-Hajj, 2026. "The Impact of Sustainable Supply Chain Strategies on E-Commerce Consumer Purchasing Behavior: Considering the Moderating Effect of Big Data Analytics," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 17(1), pages 364-399, February.

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