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Is Business Sustainability Possible? The Moderating Role of Place of Work in the Relationship between Hotel Safety Culture, Job Satisfaction, Organizational Commitment and Customer-Oriented Behavior: A Cross-Regional Study

Author

Listed:
  • Erkan Dağlı

    (Ataturk’s Principles and History of Turkish Revolution Research Directorate, Akdeniz University, Antalya 07600, Türkiye)

  • Recep Murat Gecikli

    (Department of History, Arts of Faculty, Atatürk University, Erzurum 25000, Türkiye)

  • Orhan Turan

    (Department of History, Faculty of Arts and Sciences, Batman University, Batman 72000, Türkiye)

  • Emrah Orgun

    (Department of Gastronomy and Culinary Arts, Faculty of Tourism, Sinop University, Sinop 57000, Türkiye)

  • Aydin Unal

    (Department of Recreation Management, Faculty of Tourism, Sinop University, Sinop 57000, Türkiye)

  • Fuat Bayram

    (Department of Hotel, Restaurant and Services, Mengen Vocational School, Bolu Abant İzzet Baysal University, Bolu 14000, Türkiye)

  • Alper Isin

    (Department of Gastronomy and Culinary Arts, Faculty of Tourism, Izmir Katip Celebi University, Izmir 35620, Türkiye)

  • Ozgur Yayla

    (Department of Recreation Management, Manavgat Tourism Faculty, Akdeniz University, Antalya 07600, Türkiye)

Abstract

Safety culture is a key feature between employees’ job performance and organizational commitment. Hotel businesses are an important component of the service sector, and a customer-oriented approach in these businesses increases organizational performance. Therefore, the increased organizational commitment of employees plays an important role in the implementation of a customer-oriented approach. In this study, hotel safety culture, which is one of the important factors for business performance sustainability, is examined. In addition, the effect of hotel safety culture on job satisfaction, organizational commitment and customer-oriented behavior is examined. In this context, the research data were collected from the employees of 5-star hotels operating in Antalya and Doha through a questionnaire. The data were analyzed using PLS-SEM 4.0. As a result of the research, some significant effects were found between the variables in the hypothetical research model. Based on the results obtained, theoretically, in support of the studies in the literature, a positive relationship was found between perceived safety culture and employees’ job performance. Accordingly, as practical suggestions, it is recommended that hotel managers take measures to increase the safety culture (staff training, increasing physical measures, making warning signs visible, etc.).

Suggested Citation

  • Erkan Dağlı & Recep Murat Gecikli & Orhan Turan & Emrah Orgun & Aydin Unal & Fuat Bayram & Alper Isin & Ozgur Yayla, 2024. "Is Business Sustainability Possible? The Moderating Role of Place of Work in the Relationship between Hotel Safety Culture, Job Satisfaction, Organizational Commitment and Customer-Oriented Behavior: A Cross-Regional Study," Sustainability, MDPI, vol. 16(20), pages 1-20, October.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:20:p:8876-:d:1497951
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    References listed on IDEAS

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    1. Riccardo Peccei & Patrice Rosenthal, 2001. "Delivering Customer‐Oriented Behaviour through Empowerment: An Empirical Test of HRM Assumptions," Journal of Management Studies, Wiley Blackwell, vol. 38(6), pages 831-857, September.
    2. Liviu Florea & Yu Cheung & Neil Herndon, 2013. "For All Good Reasons: Role of Values in Organizational Sustainability," Journal of Business Ethics, Springer, vol. 114(3), pages 393-408, May.
    3. Kemefasu Ifie, 2014. "Customer orientation of frontline employees and organizational commitment," The Service Industries Journal, Taylor & Francis Journals, vol. 34(8), pages 699-714, May.
    4. Zopiatis, Anastasios & Constanti, Panayiotis & Theocharous, Antonis L., 2014. "Job involvement, commitment, satisfaction and turnover: Evidence from hotel employees in Cyprus," Tourism Management, Elsevier, vol. 41(C), pages 129-140.
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