IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i17p7718-d1471833.html

Sustainability of Food Heritage in Birthday Rituals

Author

Listed:
  • Bae-Young Choi

    (Department of Consumer Science and Living Culture Industry, Sungshin Women’s University, Seoul 01133, Republic of Korea)

  • Su Jin Yang

    (Department of Consumer Science and Living Culture Industry, Sungshin Women’s University, Seoul 01133, Republic of Korea)

Abstract

For the last decade, cultural heritage has been recognized as the fourth most important field of sustainability, but insufficient empirical research has focused on social participants’ intent to inherit intangible cultural capital. Based on the theory of planned behavior (TPB), this study investigated the influence of cultural significance and successors’ perceptions of traditional foods served during landmark birthday rituals in South Korea. The results show that, while historical stability and instrumental healing are important cultural values for South Koreans, perceived behavioral control, subjective norms, and a perceived female role affect the intention to preserve traditional food heritage for landmark birthdays. In addition, we examined the differences between genders and age groups in terms of the influence of perceived behavioral control and the perception of the female role and found that both impacts increased in the older group. The contributions to the field are discussed in terms of cultural sustainability and TPB, along with the managerial implications for policymakers.

Suggested Citation

  • Bae-Young Choi & Su Jin Yang, 2024. "Sustainability of Food Heritage in Birthday Rituals," Sustainability, MDPI, vol. 16(17), pages 1-21, September.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:17:p:7718-:d:1471833
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/17/7718/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/17/7718/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Chao Wu & Shuling Liang & Weijiong Wu & Yuxiang Hong, 2021. "Practicing Green Residence Business Model Based on TPB Perspective," Sustainability, MDPI, vol. 13(13), pages 1-11, July.
    2. Elinor Ostrom, 2000. "Collective Action and the Evolution of Social Norms," Journal of Economic Perspectives, American Economic Association, vol. 14(3), pages 137-158, Summer.
    3. Han, Heesup & Hsu, Li-Tzang (Jane) & Sheu, Chwen, 2010. "Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities," Tourism Management, Elsevier, vol. 31(3), pages 325-334.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Luiza Ossowska & Dorota Janiszewska & Grzegorz Kwiatkowski & Ove Oklevik, 2024. "Local Food Production Based on Culinary Heritage—A Way to Local Sustainability," Sustainability, MDPI, vol. 16(24), pages 1-18, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jessica Müller & Ángel Acevedo-Duque & Sheyla Müller & Prateek Kalia & Khalid Mehmood, 2021. "Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation," Sustainability, MDPI, vol. 13(8), pages 1-16, April.
    2. Mohamad Rohieszan Ramdan & Zuraidah Zainol & Rusliza Yahaya & Nurul Fadly Habidin & Juliana Osman, 2018. "The Effect of Nutrition Label Literacy and Attitude towards Nutrition Label on Healthy Food Choice among Consumer in Malaysia," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(2), pages 671-686, February.
    3. Aurora García‐Gallego & Nikolaos Georgantzís, 2009. "Market Effects of Changes in Consumers' Social Responsibility," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 18(1), pages 235-262, March.
    4. Dritan Osmani & Richard S.J. Tol, 2008. "Evolution in time of Farsightedly Stable Coalitions: An Application of FUND," Working Papers FNU-162, Research unit Sustainability and Global Change, Hamburg University, revised May 2008.
    5. repec:rza:wpaper:227 is not listed on IDEAS
    6. Evans, Alecia & Sesmero, Juan, 2022. "Cooperation in Social Dilemmas with Correlated Noisy Payoffs: Theory and Experimental Evidence," 2021 Annual Meeting, August 1-3, Austin, Texas 322804, Agricultural and Applied Economics Association.
    7. Malthouse, Eugene & Pilgrim, Charlie & Sgroi, Daniel & others* and Thomas Hills, 2026. "Assessing private solutions to collective action problems in a 34-nation study," The Warwick Economics Research Paper Series (TWERPS) 1600, University of Warwick, Department of Economics.
    8. Gonzalo Olcina & Vicente Calabuig, 2015. "Coordinated Punishment and the Evolution of Cooperation," Journal of Public Economic Theory, Association for Public Economic Theory, vol. 17(2), pages 147-173, April.
    9. Jöst, Prisca & Lust, Ellen, 2025. "Local context and mobilization in poor communities: Lessons from Kenya, Malawi and Zambia," World Development, Elsevier, vol. 195(C).
    10. Nketiah, Emmanuel & Song, Huaming & Cai, Xiang & Adjei, Mavis & Adu-Gyamfi, Gibbson & Obuobi, Bright, 2022. "Citizens’ intention to invest in municipal solid waste to energy projects in Ghana: The impact of direct and indirect effects," Energy, Elsevier, vol. 254(PC).
    11. Wojciech Kozlowski & Szczepan Figiel, 2025. "Purchase Intentions for Food Products Under Different CRM Campaign Settings: An Empirical Evidence from Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 73-93.
    12. Chenxi Lian & Jian Wang, 2024. "Multi-actor cooperation for emergency supply support: a simulation of behavior diffusion based on social networks," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 120(2), pages 1241-1262, January.
    13. Pilar Useche, 2016. "Who Contributes to the Provision of Public Goods at the Community Level? The Case of Potable Water in Ghana," Development Policy Review, Overseas Development Institute, vol. 34(6), pages 869-888, November.
    14. Patrick Bottazzi & David Crespo & Harry Soria & Hy Dao & Marcelo Serrudo & Jean Paul Benavides & Stefan Schwarzer & Stephan Rist, 2014. "Carbon Sequestration in Community Forests: Trade-offs, Multiple Outcomes and Institutional Diversity in the Bolivian Amazon," Development and Change, International Institute of Social Studies, vol. 45(1), pages 105-131, January.
    15. Heesup Han & Myong Jae Lee & Wansoo Kim, 2018. "Antecedents of Green Loyalty in the Cruise Industry: Sustainable Development and Environmental Management," Business Strategy and the Environment, Wiley Blackwell, vol. 27(3), pages 323-335, March.
    16. Bo-Kyeong Kim & Kyoung-Ok Kim, 2020. "Relationship between Viewing Motivation, Presence, Viewing Satisfaction, and Attitude toward Tourism Destinations Based on TV Travel Reality Variety Programs," Sustainability, MDPI, vol. 12(11), pages 1-13, June.
    17. Arkady Martynov, 2021. "Evolution and Sustainability: What Is It Difference?," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 10, November.
    18. Leonidou, Leonidas C. & Leonidou, Constantinos N. & Fotiadis, Thomas A. & Zeriti, Athina, 2013. "Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance," Tourism Management, Elsevier, vol. 35(C), pages 94-110.
    19. Ethan Holdahl & Jiabin Wu, 2023. "Institutional Screening and the Sustainability of Conditional Cooperation," Papers 2311.02813, arXiv.org.
    20. Catherine C Eckel & Enrique Fatas & Sara Godoy & Rick K Wilson, 2016. "Group-Level Selection Increases Cooperation in the Public Goods Game," PLOS ONE, Public Library of Science, vol. 11(8), pages 1-13, August.
    21. Friedman, Rachel S. & Guerrero, Angela M. & McAllister, Ryan R.J. & Rhodes, Jonathan R. & Santika, Truly & Budiharta, Sugeng & Indrawan, Tito & Hutabarat, Joseph A. & Kusworo, Ahmad & Yogaswara, Herry, 2020. "Beyond the community in participatory forest management: A governance network perspective," Land Use Policy, Elsevier, vol. 97(C).

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:17:p:7718-:d:1471833. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.