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Why Do Donors Donate? A Study on Donation-Based Crowdfunding in Malaysia

Author

Listed:
  • Mohd Khairy Kamarudin

    (Academy of Islamic Civilisation, Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, Skudai 81310, Johor, Malaysia)

  • Nur Izzati Mohamad Norzilan

    (Academy of Islamic Civilisation, Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, Skudai 81310, Johor, Malaysia)

  • Fatin Nur Ainaa Mustaffa

    (Academy of Islamic Civilisation, Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, Skudai 81310, Johor, Malaysia)

  • Masyitah Khidzir

    (Academy of Islamic Civilisation, Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, Skudai 81310, Johor, Malaysia)

  • Suhaili Alma’amun

    (Faculty of Economics and Management, Universiti Kebangsaan Malaysia, Bangi 43600, Selangor, Malaysia)

  • Nasrul Hisyam Nor Muhamad

    (Academy of Islamic Civilisation, Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, Skudai 81310, Johor, Malaysia)

  • Mohd Fauzi Abu-Hussin

    (Academy of Islamic Civilisation, Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, Skudai 81310, Johor, Malaysia)

  • Nurul Izzah Noor Zainan

    (Academy of Contemporary Islamic Studies, Universiti Teknologi MARA, Kelantan Branch 18500, Kelantan, Malaysia)

  • Abdul Hafiz Abdullah

    (Academy of Islamic Civilisation, Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, Skudai 81310, Johor, Malaysia)

  • Abdul Basit Samat-Darawi

    (Academy of Islamic Civilisation, Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, Skudai 81310, Johor, Malaysia)

Abstract

This study employed the Stimulus–Organism–Response (S-O-R) framework to investigate how social support and quality of the community affect the purpose to donate through donation-based crowdfunding. The online poll generated 359 responses, and the data were statistically analysed using the partial least square structural equation modelling (PLS-SEM) approach. Path coefficient analysis is also applied to figure out the outcomes of the relationships between the components. The results showed that service and system quality greatly influenced the donors’ trust towards the donation-based crowdfunding. In addition, statistics showed that trust, quality of services, information value, and emotional support played a substantial role in explaining the donation purposes. The results could help donation-based crowdfunding platforms to enhance their success rate of donation campaigns. This study also provided a management application for each relationship and suggested helpful measures in attracting potential donors and retaining them.

Suggested Citation

  • Mohd Khairy Kamarudin & Nur Izzati Mohamad Norzilan & Fatin Nur Ainaa Mustaffa & Masyitah Khidzir & Suhaili Alma’amun & Nasrul Hisyam Nor Muhamad & Mohd Fauzi Abu-Hussin & Nurul Izzah Noor Zainan & Ab, 2023. "Why Do Donors Donate? A Study on Donation-Based Crowdfunding in Malaysia," Sustainability, MDPI, vol. 15(5), pages 1-16, February.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:5:p:4301-:d:1083122
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