Research on Consumer Trust Mechanism in China’s B2C E-Commerce Platform for Second-Hand Cars
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- Marios Koufaris, 2002. "Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior," Information Systems Research, INFORMS, vol. 13(2), pages 205-223, June.
- Gefen, David & Straub, Detmar W., 2004. "Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services," Omega, Elsevier, vol. 32(6), pages 407-424, December.
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Keywords
second-hand car; e-commerce platforms; consumer trust; structural equations; multiple regression;All these keywords.
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