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Eco-Friendly Transactions: Exploring Mobile Payment Adoption as a Sustainable Consumer Choice in Taiwan and the Philippines

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  • Han-Jen Niu

    (Department of Management Sciences, Tamkang University, New Taipei City 251301, Taiwan)

  • Fei-Hsu Sun Hung

    (Department of Tourism Information, Aletheia University, New Taipei City 251306, Taiwan)

  • Po-Ching Lee

    (Department of Water Resources and Environmental Engineering, Tamkang University, New Taipei City 251301, Taiwan)

  • Yensen Ni

    (Department of Management Sciences, Tamkang University, New Taipei City 251301, Taiwan)

  • Yuhsin Chen

    (Department of Accounting, Chung Yuan Christian University, Taoyuan City 320314, Taiwan)

Abstract

This study looks into eco-friendly transactions via mobile payment (MP) adoption in the context of a global emphasis on responsible innovation and sustainable consumption. Focusing on MP adoption in Taiwan and the Philippines and utilizing SPSS and PROCESS tools, we uncover distinct patterns. The Philippines highlights the impact of social factors on hedonic motivations driving MP adoption, whereas Taiwan emphasizes functional aspects, underlining the need for region-specific strategies. By analyzing the interplay between hedonic and utilitarian motives, our research contributes to discussions on environmentally conscious transactional choices in diverse cultural contexts. We emphasize the seamless integration of FinTech innovation and ethical consumer decisions, advocating for sustainable practices in everyday financial transactions. Our findings address contemporary concerns about business ethics, environmental sustainability, and responsibility, offering a roadmap for fostering greener consumer behaviors.

Suggested Citation

  • Han-Jen Niu & Fei-Hsu Sun Hung & Po-Ching Lee & Yensen Ni & Yuhsin Chen, 2023. "Eco-Friendly Transactions: Exploring Mobile Payment Adoption as a Sustainable Consumer Choice in Taiwan and the Philippines," Sustainability, MDPI, vol. 15(24), pages 1-18, December.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:24:p:16739-:d:1298078
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