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Marketing from Leadership to Innovation: A Mediated Moderation Model Investigating How Transformational Leadership Impacts Employees’ Innovative Behavior

Author

Listed:
  • Hitmi Khalifa Alhitmi

    (College of Business and Economics, Qatar University, Doha P.O. Box 2713, Qatar)

  • Syed Haider Ali Shah

    (Business Studies Department, Bahria University, Islamabad 44000, Pakistan)

  • Rabia Kishwer

    (Department of Educational Leadership and Management, International Islamic University Islamabad, Islamabad 44000, Pakistan)

  • Nida Aman

    (Department of Management Sciences, Bahria University, Islamabad 44000, Pakistan)

  • Mochammad Fahlevi

    (Management Department, BINUS Online Learning, Bina Nusantara University, Jakarta 11480, Indonesia)

  • Mohammed Aljuaid

    (Department of Health Administration, College of Business Administration, King Saud University, Riyadh 11437, Saudi Arabia)

  • Petra Heidler

    (IMC Fachhochschule Krems, University of Applied Sciences Krems, 3500 Krems, Austria)

Abstract

In an increasingly competitive landscape, both researchers and businesses are showing growing interest in promoting employee’s innovative work behavior (EIWB). Although earlier studies have highlighted the significance of transformational leadership (TL) in cultivating innovation among employees, there needs to be more understanding regarding the precise mechanisms and processes by which leaders exert their influence over the IWB of their employees. This study is based on the social exchange theory (SET) and upper echelon theory (UET) to investigate how the relationship between TL and employees’ IWB is mediated by the employees’ intellectual agility (EIA) and the employee’s voice (EV). To the best of researchers’ knowledge, this study represents the pioneering effort to examine the mediating mechanisms of EIA and EV between TL and EIWB within the specific context of small and medium Enterprises (SMEs) in a developing country. An online self-administered questionnaire was utilized to collect data from 430 SMEs in Pakistan. The proposed hypotheses were examined using partial least squares structural equation modeling (PLS-SEM). The study findings revealed a significant influence of TL on EIWB mediated by both their EIA and EV. These findings empower leaders to recognize their pivotal roles in nurturing innovation within their enterprises and crafting an optimal culture and climate conducive to innovative endeavors. Furthermore, this insight enables leaders to establish innovative environments that promote employees’ confident sharing of ideas and concepts. The study also includes a comprehensive finding and their implications, limitations, and suggestions for future research directions.

Suggested Citation

  • Hitmi Khalifa Alhitmi & Syed Haider Ali Shah & Rabia Kishwer & Nida Aman & Mochammad Fahlevi & Mohammed Aljuaid & Petra Heidler, 2023. "Marketing from Leadership to Innovation: A Mediated Moderation Model Investigating How Transformational Leadership Impacts Employees’ Innovative Behavior," Sustainability, MDPI, vol. 15(22), pages 1-22, November.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:22:p:16087-:d:1283023
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    References listed on IDEAS

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    5. Syed Haider Ali Shah & Mochammad Fahlevi & Eman Zameer Rahman & Muhammad Akram & Kamran Jamshed & Mohammed Aljuaid & Jaffar Abbas, 2023. "Impact of Green Servant Leadership in Pakistani Small and Medium Enterprises: Bridging Pro-Environmental Behaviour through Environmental Passion and Climate for Green Creativity," Sustainability, MDPI, vol. 15(20), pages 1-16, October.
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    1. Ibrahim Mansaray & Tarik Atan, 2025. "Exploring Corporate Social Responsibility: The Role of Transformational Leadership, Innovative Work Behavior, and Organizational Culture in Public Universities of Sierra Leone," Sustainability, MDPI, vol. 17(17), pages 1-39, August.
    2. Ahmad Alqatan & Walid Simmou & Maha Shehadeh & Faisal AlReshaid & Mahmoud Elmarzouky & Doaa Shohaieb, 2025. "Strategic Pathways to Corporate Sustainability: The Roles of Transformational Leadership, Knowledge Sharing, and Innovation," Sustainability, MDPI, vol. 17(12), pages 1-22, June.

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