Profiling Consumers: Examination of Chinese Gen Z Consumers’ Sustainable Fashion Consumption
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Cited by:
- Weronika Wojdyla & Ting Chi, 2024. "Decoding the Fashion Quotient: An Empirical Study of Key Factors Influencing U.S. Generation Z’s Purchase Intention toward Fast Fashion," Sustainability, MDPI, vol. 16(12), pages 1-16, June.
- Yanbo Zhang & Chuanlan Liu & Chunmin Lang, 2025. "How luxury fashion brands leverage TikTok to captivate young consumers: an exploratory investigation using video analytics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(1), pages 128-144, March.
- Ziyi Fang, 2024. "Greenwashing Versus Green Authenticity: How Green Social Media Influences Consumer Perceptions and Green Purchase Decisions," Sustainability, MDPI, vol. 16(23), pages 1-13, December.
- Meital Peleg Mizrachi & Alon Tal, 2024. "Fast Fashion, Sustainability, and Nudge Theory: Examining the Effects of Choice Architecture on Consumption of Sustainable Fashion over Fast Fashion," Sustainability, MDPI, vol. 16(19), pages 1-32, October.
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