IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i8p4649-d793056.html
   My bibliography  Save this article

Aesthetics of Sustainability: Research on the Design Strategies for Emotionally Durable Visual Communication Design

Author

Listed:
  • Shaorong Ji

    (Shanghai Institute of Design, China Academy of Art, Shanghai 201203, China)

  • Pang-Soong Lin

    (Shanghai Institute of Design, China Academy of Art, Shanghai 201203, China
    College of Creative Design, Asia University, Taichung 41354, Taiwan)

Abstract

Lately, most studies on sustainable design from the perspective of emotional durability focus on product design, particularly on exploring how do product functions direct consumers’ emotional changes after the product is used, but overlook the significant impact of consumers’ visual impression of the product on their judgment. Therefore, this paper aims at finding out how to maintain the emotionally durable connection between consumers and products with the help of visual communication design so as to provide guidance for prolonging the service life of products and reducing the waste and consumption of resources. Based on literature reviews on sustainable design, visual communication design, and emotionally durable design, this paper firstly adopted the case study method to analyze more than 85 high-quality design practice cases and put forward preliminary design strategies. The behavior research method was then applied to analyze the consumer behavior involved in the preliminary design strategies, and those design strategies were upgraded according to the analysis results. Based on the above analysis and research work, this paper proposed six design strategies to improve the emotional durability of visual communication design, namely, Enjoyment, Functionality, Narrativity, Symbolism, Interaction, and Innovation. In the area of sustainability, the design strategies proposed in this paper provide a new design mode for emotionally durable visual communication design and make products to be more acceptable to consumers and long-term holding. Emotionally durable visual communication design can influence consumers’ aesthetics and lead consumers’ behavior toward more sustainable use of products.

Suggested Citation

  • Shaorong Ji & Pang-Soong Lin, 2022. "Aesthetics of Sustainability: Research on the Design Strategies for Emotionally Durable Visual Communication Design," Sustainability, MDPI, vol. 14(8), pages 1-23, April.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:8:p:4649-:d:793056
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/8/4649/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/8/4649/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rizwan Raheem Ahmed & Dalia Streimikiene & Gerhard Berchtold & Jolita Vveinhardt & Zahid Ali Channar & Riaz Hussain Soomro, 2019. "Effectiveness of Online Digital Media Advertising as A Strategic Tool for Building Brand Sustainability: Evidence from FMCGs and Services Sectors of Pakistan," Sustainability, MDPI, vol. 11(12), pages 1-40, June.
    2. Bjorn De Koeijer & Jos De Lange & Renee Wever, 2017. "Desired, Perceived, and Achieved Sustainability: Trade-Offs in Strategic and Operational Packaging Development," Sustainability, MDPI, vol. 9(10), pages 1-29, October.
    3. Muhammad Ishtiaq Ishaq & Eleonora Di Maria, 2020. "Sustainability countenance in brand equity: a critical review and future research directions," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 15-34, January.
    4. Maria-Jesus Agost & Margarita Vergara, 2020. "Principles of Affective Design in Consumers’ Response to Sustainability Design Strategies," Sustainability, MDPI, vol. 12(24), pages 1-21, December.
    5. Richins, Marsha L, 1994. "Special Possessions and the Expression of Material Values," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 522-533, December.
    6. Mehta, Raj & Belk, Russell W, 1991. "Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United States," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(4), pages 398-411, March.
    7. Kleine, Susan Schultz & Kleine, Robert E, III & Allen, Chris T, 1995. "How Is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(3), pages 327-343, December.
    8. Keshab Ray & Meenakshi Sharma, 2021. "Antecedents and Outcomes of Brand Strength: A Study of Asian IT Organizations Towards Brand Sustainability," Corporate Reputation Review, Palgrave Macmillan, vol. 24(3), pages 128-142, August.
    9. Klaiman, Kimberly & Ortega, David L. & Garnache, Cloé, 2016. "Consumer preferences and demand for packaging material and recyclability," Resources, Conservation & Recycling, Elsevier, vol. 115(C), pages 1-8.
    10. World Commission on Environment and Development,, 1987. "Our Common Future," OUP Catalogue, Oxford University Press, number 9780192820808.
    11. Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
    12. Veryzer, Robert W, Jr & Hutchinson, J Wesley, 1998. "The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 374-394, March.
    13. Garrette Clark & Justin Kosoris & Long Nguyen Hong & Marcel Crul, 2009. "Design for Sustainability: Current Trends in Sustainable Product Design and Development," Sustainability, MDPI, vol. 1(3), pages 1-16, August.
    14. Ziynet Boz & Virpi Korhonen & Claire Koelsch Sand, 2020. "Consumer Considerations for the Implementation of Sustainable Packaging: A Review," Sustainability, MDPI, vol. 12(6), pages 1-34, March.
    15. Binswanger, Mathias, 2001. "Technological progress and sustainable development: what about the rebound effect?," Ecological Economics, Elsevier, vol. 36(1), pages 119-132, January.
    16. Nicole van Nes & Jacqueline Cramer, 2005. "Influencing product lifetime through product design," Business Strategy and the Environment, Wiley Blackwell, vol. 14(5), pages 286-299, September.
    17. Jianfeng Wu & Chuchu Jin & Lekai Zhang & Li Zhang & Ming Li & Xuan Dong, 2021. "Emotionally Sustainable Design Toolbox: A Card-Based Design Tool for Designing Products with an Extended Life Based on the User’s Emotional Needs," Sustainability, MDPI, vol. 13(18), pages 1-19, September.
    18. Holak, Susan L. & Havlena, William J., 1998. "Feelings, Fantasies, and Memories: An Examination of the Emotional Components of Nostalgia," Journal of Business Research, Elsevier, vol. 42(3), pages 217-226, July.
    19. Casper Boks & Timothy C. McAloone, 2009. "Transitions in sustainable product design research," International Journal of Product Development, Inderscience Enterprises Ltd, vol. 9(4), pages 429-449.
    20. MacInnis, Deborah J & Price, Linda L, 1987. "The Role of Imagery in Information Processing: Review and Extensions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 473-491, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Meng Gao & Ke Ma & Renke He & Carlo Vezzoli & Nuo Li, 2023. "A Bibliometric Analysis of Sustainable Product Design Methods from 1999 to 2022: Trends, Progress, and Disparities between China and the Rest of the World," Sustainability, MDPI, vol. 15(16), pages 1-24, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kim, Juran & Kang, Seungmook & Bae, Joonheui, 2022. "Human likeness and attachment effect on the perceived interactivity of AI speakers," Journal of Business Research, Elsevier, vol. 144(C), pages 797-804.
    2. Millan, Elena & Reynolds, Jonathan, 2014. "Self-construals, symbolic and hedonic preferences, and actual purchase behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 550-560.
    3. Adèle Martin-Gruen & Denis Darpy, 2015. "The Role of Design in the Appropriation of Shared Objects: Autolib in Paris," Post-Print hal-01226746, HAL.
    4. Loussaïef, Leïla & Ulrich, Isabelle & Damay, Coralie, 2019. "How does access to luxury fashion challenge self-identity? Exploring women's practices of joint and non-ownership," Journal of Business Research, Elsevier, vol. 102(C), pages 263-272.
    5. Hector Gonzalez-Jimenez, 2017. "The self-concept life cycle and brand perceptions: An interdisciplinary perspective," AMS Review, Springer;Academy of Marketing Science, vol. 7(1), pages 67-84, June.
    6. Zolfagharian, Mohammadali & Ulusoy, Ebru, 2017. "Inter-Generational Pendula (IGP): Toward a theory of immigrant identity, materialism and religiosity," International Journal of Research in Marketing, Elsevier, vol. 34(3), pages 678-693.
    7. Karanika, Katerina & Hogg, Margaret K., 2013. "Trajectories across the lifespan of possession-self relationships," Journal of Business Research, Elsevier, vol. 66(7), pages 910-916.
    8. Ruvio, Ayalla A. & Shoham, Aviv, 2016. "Consumer arrogance: Scale development and validation," Journal of Business Research, Elsevier, vol. 69(10), pages 3989-3997.
    9. F. Magnoni & Elyette Roux, 2011. "Stretching a luxury brand down: An experimental study of core brand dilution effects," Post-Print halshs-00644899, HAL.
    10. Ostovan, Nima & Khalili Nasr, Arash, 2022. "The manifestation of luxury value dimensions in brand engagement in self-concept," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    11. Liselot Hudders & Mario Pandelaere, 2012. "The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being," Journal of Happiness Studies, Springer, vol. 13(3), pages 411-437, June.
    12. Jerónimo, Rita & Ramos, Tânia & Ferreira, Mário B., 2018. "Trait transference from brands to individuals: The impact of brand-behavior congruency," Journal of Business Research, Elsevier, vol. 88(C), pages 54-65.
    13. Oyedele, Adesegun & Simpson, Penny M., 2018. "Streaming apps: What consumers value," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 296-304.
    14. Jie Lou & Nianlong Han & Dong Wang & Xi Pei, 2022. "Effects of Mobile Identity on Smartphone Symbolic Use: An Attachment Theory Perspective," IJERPH, MDPI, vol. 19(21), pages 1-20, October.
    15. M. Joseph Sirgy & Eda Gurel-Atay & Dave Webb & Muris Cicic & Melika Husic-Mehmedovic & Ahmet Ekici & Andreas Herrmann & Ibrahim Hegazy & Dong-Jin Lee & J. Johar, 2013. "Is Materialism All That Bad? Effects on Satisfaction with Material Life, Life Satisfaction, and Economic Motivation," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 110(1), pages 349-366, January.
    16. Dörnyei, Krisztina Rita & Lunardo, Renaud, 2021. "When limited edition packages backfire: The role of emotional value, typicality and need for uniqueness," Journal of Business Research, Elsevier, vol. 137(C), pages 233-243.
    17. Cindy Chung & Peter Darke, 2006. "The consumer as advocate: Self-relevance, culture, and word-of-mouth," Marketing Letters, Springer, vol. 17(4), pages 269-279, December.
    18. Masset, Julie & Decrop, Alain, 2016. "“God, I have so many ashtrays!” Dependences and dependencies in consumer–possession relationships," Journal of Business Research, Elsevier, vol. 69(1), pages 94-109.
    19. Jyh-Rong Chou, 2021. "A Scoping Review of Ontologies Relevant to Design Strategies in Response to the UN Sustainable Development Goals (SDGs)," Sustainability, MDPI, vol. 13(18), pages 1-27, September.
    20. Teichmann, Karin & Scholl-Grissemann, Ursula & Stokburger-Sauer, Nicola E., 2016. "The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity," Journal of Interactive Marketing, Elsevier, vol. 36(C), pages 15-30.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:8:p:4649-:d:793056. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.